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"Intentional haircare routines are reshaping the market, rewarding brands that clearly prove how product choice delivers visible hair and scalp health benefits."
Carson Kitzmiller, Senior Analyst, Beauty & Personal Care
For the purposes of this report, Mintel has used the following definitions:
This Report does not include hair styling products, hair color or other chemical treatments such as perms, relaxers, or keratin straighteners. In addition, this Report only covers the at-home haircare market and does not include salon services or products sold through salons.
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
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