This hair care products market research provides an in-depth analysis of how Americans engage with shampoo, conditioner, and hairstyling products. Be the first to know what consumers want from brands in the US hair care industry with this report.
Below, we’ve summarized the core areas analyzed and offered hand-selected findings from the full document.
The hair care market in the US has been experiencing growth, with shampoo sales being boosted by daily routines. However, the market is expected to cool beyond 2024, with forecasts indicating a decline in growth rates.
Most consumers know their top-level hair texture and structure, with only 2-3% saying they don’t know. Yet, brands can go further on personalization. When promoting products, brands can go beyond initial identification, into specific needs and concerns, and combine hair texture/structure recommendations with products, helping users find solutions.
With most consumers knowing their hair texture and structure, hair porosity is an opportunity area, as overall 39% of consumers don’t know what it means. Millennials lead the way in understanding, and educating consumers on their hair needs through their hair porosity type can further solidify personalized rituals.
Universal concerns of hair loss and dryness impact consumers across all hair types. Indeed, different hair types bring about different maintenance and needs, but brands should be aware that while universal concerns exist, personalizing formulations that best support natural hair texture will be key.
This report goes further with visual, statistical, and expert analysis of how brands can support consumers’ hair care needs and drive growth. Buy your copy today and see the results in your strategy. You can also browse our hair care market research catalog.
Leading BPC analyst Carson Kitzmiller delivers expert industry insights with this in-depth report.
Brands are increasingly expanding their hair offerings to cater to specific hair types and concerns, aiming to secure a prominent spot in personal care routines.
Carson Kitzmiller
Senior Analyst, Beauty & Personal Care
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