US Shampoo, Conditioner, and Hairstyling Products Market Report Market Report 2022
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This report provides comprehensive and current information and analysis of the Shampoo, Conditioner and Hairstyling Products market including hair care products market size, anticipated market forecast, relevant market segmentation, hair care products market share, and industry trends for the Shampoo, Conditioner and Hairstyling Products market in the US.
Unlike previous generations, younger men are taking extra steps in their BPC routine to enhance their appearance; nearly 60% of men aged 18-34 are blow drying their hair as a part of their regular haircare routine.
In addition to the rise of savvy shopping behaviors due to economic upheaval, private label brands are increasingly taking steps to improve quality and compete with more mid-tier brands, intensifying competition within the market.
While price hikes due to inflation could lead some shoppers to trade down to less-expensive options, category players that are open and transparent with consumers about price increases could earn longterm loyalty.
On-trend hairstyles are giving hairstyling products a boost in usage; many popular hairstyles need hold or structure from a variety of styling products.
Read on to discover more about the Shampoo, Conditioner and Hairstyling Products consumer market, read our US Soap, Bath and Shower Products Market Report 2022, or take a look at our other Beauty, Personal Goods and Toiletries Market research reports.
Brands include: Target, Walmart, CVS, Walgreens, TikTok, Procter & Gamble, Honey, Unilever, Prose, Deciem, Estée Lauder, Soko Glam, TRESemmé, DeMert, Not Your Mother’s, Church & Dwight, Batiste, L’Oréal, Johnson & Johnson, Henkel, PDC, Revlon, It’s A 10, The Ordinary, Olaplex, Love Beauty and Planet, GEMZ, Plus Body, Cocokind, JVN, Clinique, Elf, Nars, Drest, Gucci Beauty, Nou, Living Proof, Sally Beauty.
This report, written by Olivia Guinaugh, a leading analyst in the Beauty and Personal Care sector, delivers in-depth commentary and analysis on hair care products market research, to highlight current trends and add expert context to the numbers.
The shampoo, conditioner and hairstyling products market has shown slow yet steady growth since 2017, which can partially be attributed to the essential nature of the category and stable market penetration. Although the disruptions brought on by the pandemic didn’t lead to a massive decline across the total market, COVID-19 still had an impact on the category, particularly hairstyling products. However, thanks to the widespread distribution of COVID-19 vaccines, social gatherings are starting to resume, allowing typical haircare behaviors to shift back into place. Looking ahead, further growth can be driven by incorporating benefits related to self-care or hair health, helping brands earn a spot in engaged BPC consumers’ haircare routines.
Olivia Guinaugh
Senior Beauty and Personal Care Analyst
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