Gain fresh insights into the shaving and hair removal industry in the US. This report offers a complete review of market performance, with data-backed opportunities to appeal to real consumer preferences. Below, we’ve summarized the core topics analyzed and provided insights from the report.
The US shaving and hair removal market is expected to surpass $3.8 billion in 2024, exhibiting limited growth. Adjusted for inflation, the market is experiencing a decline, necessitating a focus on value propositions beyond price.
Brands must emphasize long-lasting results, time savings, and improved skin health to attract cost-sensitive consumers. As hair removal continues to be essential yet low in consumers’ personal care spending priorities, brands can take cues from other categories, integrating hair removal routines into self-care and wellness practices.
That being said, the market is not without consumer engagement and interest: the majority have tried something new in their hair removal routines in the past year, whether that be trying a new product, adding a step, or going to a professional hair removal service.
Looking ahead, the market can look to several key trends to buoy performance, including interest in relaxation, body hair grooming, salon-grade treatments, and hair removal for intimate areas. Brands can respond to evolving needs by focusing on inclusivity and innovation, offering products that cater to diverse skin tones, hair types and age-related needs.
Readers may be interested in browsing our other BPC market research.
Categories included in the market size section of this Report are:
Excluded from the market size, segment performance, and brand sections of this Report are:
However, usage of electric razors, trimmers, and skin treatment products are covered in the consumer sections of this Report.
Industry expert Joan Li delivers in-depth insights with this report.
Opportunities exist to create added value by acknowledging and serving the diversity of expanded hair removal routines.
Joan Li
Senior Analyst, Beauty and Personal Care
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