“With the exception of 2021, the market has experienced sluggish sales since 2017, which can partially be attributed to the highly saturated landscape and value-driven mindset of category shoppers. Although the US is somewhat entering the recovery phase of the COVID-19, most consumers are still taking a relaxed approach to the category, also preventing the market from experiencing sales growth. Incorporating benefits beyond hair removal, particularly those related to skincare, may not only help lift sales in the near term but also increase category potential for the longer term.”
– Olivia Guinaugh, Senior Beauty & Personal Care Analyst
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Self-expression drives 84% of consumers to view hair coloring as a form of personal identity, but ingredient concerns and economic pressures are reshaping buying habits. As many at-home...
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The US facial skincare market is projected to reach $12,107 billion by 2025, growing at 3.4%. A projected slowdown of growth is due to market saturation and budget-conscious...
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The US shaving and hair removal market is expected to surpass $3.8 billion in 2024, exhibiting limited growth. Adjusted for inflation, the market is experiencing a decline, necessitating...
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The textured haircare market is in the midst of transformation, driven by demographic change, the rise of new brands and a demand for practical solutions. Brands are shifting...
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The US bodycare and deodorant market is on track for steady growth, with a projected valuation of $10.3 billion by 2025. Consumers are increasingly experimenting with bodycare by...
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The AIH (absorbent and intimate hygiene) market in the US, currently valued at $4.9 billion, is projected to expand by 14% to reach $5.5 billion by 2029, as...
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