US Shaving and Hair Removal Products – Market Dynamics 2026

THE MARKET

Snapshot – market size and forecast

Social shifts create new room for shaving innovation

Market size and forecast

Market size and forecast of shaving and hair removal products

Graph 1: value fan chart, shaving and hair removal products

Total retail sales and forecast of shaving and hair removal products at current prices

Total retail sales and forecast of shaving and hair removal products at inflation-adjusted prices

Market segmentation

Retail sales of shaving and hair removal products, by segment

Graph 2: total retail sales and forecast of shaving and hair removal products, by segment, at current price, 2021-31

Retail sales of shaving and hair removal products, by segment

Market share and brand share

Market leaders hold share as challengers drive growth

Graph 3: MULO market share of shaving and hair removal products, by leading companies, 2026

Graph 4: MULO sales change of shaving and hair removal products, by leading companies, 2025-26

MULO sales of shaving and hair removal products

Refill cartridges: Harry’s gains ground as refill growth stalls

Disposable razors: Gillette maintains its edge

Non-disposable razors: Flamingo and Harry’s gain momentum as P&G loses share

Shaving cream: eos continues to outpace established players

Depilatories: Nair and Veet lead while Flamingo gains momentum

Electric shavers: Philips strengthens its lead

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