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"Even as inflation cools, low economic confidence keeps shoppers cautious. Brands must show value through comfort, durability, adaptability and functional upgrades."
Lindsay Davenport, Analyst - Household Care
The US furniture and home décor market is working through inflation, high prices and housing constraints, but the category still has room to grow as consumer needs shift. Shoppers are rethinking what “value” means. They want to feel confident that higher prices actually deliver long-lasting quality, and they’re paying closer attention to comfort, adaptability, sustainability and features that genuinely make their homes function better and support their wellbeing.
Generational differences shape buying behavior in distinct ways. Younger consumers lean into variety and experimentation, while older shoppers prefer simplicity and practicality. That mix opens the door for brands to offer adaptable designs, eco-minded materials and smarter, AI-powered personalization. By framing furniture and décor as long-term investments that support comfort, self-expression and flexible living, brands can build trust, stand out and tap into meaningful growth opportunities.
This Report explores how consumers are shopping for home items both in store and online. For the purposes of this Report, Mintel has used the following definitions.
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