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"With online-only brands becoming more widely-accepted shopping options, exclusivity is no longer enough to win over consumers. Brands must showcase their overall value beyond just price and the products they sell."
Katie Hansen, Senior Analyst - Retail & eCommerce
Direct-to-consumer brands, also referenced as online-only brands, are no longer a niche option for consumers as they’ve become a mainstream part of the retail landscape. In fact, 63% of consumers have purchased from a DTC brand, and 77% are open to exploring online-only options. This marks a significant shift, cementing online-only brands as a critical pillar of the retail and ecommerce ecosystem, offering consumers different ways to discover and purchase products that meet their needs.
Consumers are open to shopping across product categories as they become more comfortable with online-only purchases. For many, the need to physically see a product before buying is becoming less critical, provided they have access to comprehensive reviews, detailed product descriptions, and robust company information. While an in-person experience can add a nice touch, it’s often no longer essential.
However, with current economic pressures, DTC brands face increasing challenges and competition. Consumers are prioritizing holistic value over individual factors such as exclusivity, uniqueness, or even price. To stand out, online-only brands must clearly communicate the full value of their offerings, such as a high-quality (and perhaps even personalized) products, superior customer service and easy-to-earn rewards for future purchases. Looking ahead, social commerce and technologies like AI will play a larger role in shaping the online shopping experience. These tools will empower consumers to make more informed decisions while shopping. Younger generations, in particular, will seamlessly incorporate these innovations into their shopping behaviors, reshaping how online-only brands engage and communicate with their audience in the coming years.
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
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We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
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