US Skin Conditions Market Report 2022
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Report Summary
This report provides comprehensive and current information and analysis of the US Skin Conditions market including dermatological products market size, anticipated market forecast, relevant market segmentation, and industry trends for the Skin Conditions market in the US.
Current market landscape
In spite of COVID-19-related disruptions to skincare and health routines, the market was able to stave off major losses thanks to the functional and routine nature of the category, along with the heightened focus on health and wellness. However, the pandemic-induced behaviors and lifestyle shifts created a heightened need for certain products while diminishing the need for others, thus impacting segments differently.
Overall, the rate of growth for the medicated skincare market remains stable, albeit slow, increasing an estimated 2% from 2021- 22. Inflation will have an impact on product and channel choice, as more consumers adopt a value-driven mind-set when possible.
Future market trends in US Skin Conditions
Better prevention and alternative forms of treatment continue to challenge the category. Beyond multifunctional and cosmetic benefits, innovations that incorporate natural ingredients, provide more information and deliver personalized and convenient solutions present the strongest opportunities for growth.
Read on to discover more about the US Skin Conditions consumer market, read our US Natural Health Consumer Market Report 2021, or take a look at our other Beauty and Personal Care Market research reports.
Quickly understand US skincare market research
- Skin conditions experienced and shifts in skin health due to COVID-19.
- Approach to treating skin conditions.
- Key drivers of medicated skincare products.
- Attitudes toward skin conditions.
Covered in this US skincare market report
Brands include: Sanofi-Aventis, GlaxoSmithKline, Johnson & Johnson, Prestige Consumer Healthcare, Bayer AG, Beiersdorf, Gold Bond, Duolab, Sequential Skin, Starface, Aveeno, Neutrogena, Cetaphil, Hims, Topicals, Cerave.
Expert analysis from a specialist in the field
This report, written by Sara Nettesheim, a leading analyst in the Wellness sector, delivers in-depth commentary and analysis in this medicated skincare products market research report to highlight current trends and add expert context to the numbers.
The lifestyle shifts and health concerns brought on by the pandemic had a varied impact on skin condition routines and product usage. While certain segments were challenged by limited time spent outside of the home, greater focus on physical skin health and mental health, as well as heightened personal hygiene practices, boosted others. As the threat of the pandemic subsides, consumers will continue to seek out experts in the category for guidance and recommendations and gravitate toward alternative products with gentler ingredients and formulations.
Sara Nettesheim
Wellness Analyst
Table of Contents
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Overview
- What you need to know
- This Report looks at the following areas
- Definition
- Market context
- COVID-19: US context
- Economic and other assumptions
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Executive Summary
- Top takeaways
- Market overview
- Figure 1: Total US sales and fan chart forecast of medicated skincare, at current prices, 2016-26
- Figure 2: Skin conditions category outlook, 2022-27
- Opportunities and challenges
- Bring greater diversity and inclusivity to the category
- Medicated skincare to become intrinsically tied to overall health
- A need for navigation
- Embrace the beauty of skin flaws
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Market Size and Forecast
- Historic and projected sales performance of medicated skincare
- Figure 3: Total US sales and fan chart forecast of medicated skincare, at current prices, 2016-26
- Figure 4: Total US sales and forecast of medicated skincare, at current prices, 2016-26
- Historic and projected sales performance of medicated skincare
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Segment Performance
- General skin conditions drive market
- Figure 5: Total US retail sales of medicated skincare products, by segment, at current prices, 2016-26
- Cold sore medications falter during pandemic
- Figure 6: Total US retail sales and forecast of cold sore medications, at current prices, 2016-26
- General skin conditions drive market
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Market Factors
- Consumers may save by substituting with personal care products
- Figure 7: Consumer Confidence Index, 2010-22
- Inflation will shape product choice
- Telehealth encourages dermatology appointments
- Consumers may save by substituting with personal care products
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Market Share
- A handful of brands drive growth; private label regains its footing
- Sales of medicated skincare products by company
- Figure 8: Multi-outlet sales of medicated skincare products, by leading companies, rolling 52 weeks 2020 and 2021
- Figure 9: Gold Bond products positioned as “healing”
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Competitive Strategies and Market Opportunities
- DTC, technology address pain points, increase personalization
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- Figure 10: Duolab, 2022
- Focus on skin health and microbiome will drive NPD
- Bring “play” into medicated skincare
- Figure 11: Starface, 2022
- Diversifying population will increase demand for inclusive beauty
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The Skin Conditions Consumer: Fast Facts
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Skin Conditions
- Pandemic exacerbates select skin conditions
- Figure 12: Skin conditions experienced, 2021
- Eczema disproportionately affects Black consumers
- Figure 13: Experience of eczema, by age and race, 2021
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- Figure 14: Instagram post, Aveeno
- Pandemic exacerbates select skin conditions
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Treatments for Skin Conditions
- Host of alternatives to medicated skincare treatment
- Figure 15: Use of skin condition treatments, 2021
- Women take a more homeopathic routine
- Figure 16: Use of skin condition treatments, by gender, 2021
- Host of alternatives to medicated skincare treatment
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Purchase Influencers
- Consumers seek expert opinions
- Figure 17: Purchase influencers for skin condition products, 2021
- Simplify and soothe with multifunctional products
- Figure 18: Select purchase influencers for skin condition products, by number of skin conditions experienced, 2021
- Natural ingredients and brand recognition resonate with Black consumers
- Figure 19: Select purchase influencers for skin condition products, by race, 2021
- Consumers seek expert opinions
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Management of Skin Conditions
- Room for multiple approaches to skin condition management
- Figure 20: Management of select skin conditions, 2021
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- Figure 21: Instagram post, Cetaphil
- Room for multiple approaches to skin condition management
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Skin Conditions and the COVID-19 Pandemic
- Refocus on health benefits skin condition status
- Figure 22: Change in skin conditions during pandemic, by gender, 2021
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- Figure 23: Reasons for improved skin conditions, by gender, 2021
- Worsening skin conditions attributed to mental strain
- Figure 24: Hims Instagram post, 2021
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- Figure 25: Reasons for worsened skin conditions, by gender, 2021
- Refocus on health benefits skin condition status
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Attitudes toward Skin Conditions
- Be an educational asset to build usage
- Figure 26: Attitudes toward skin conditions, 2021
- Deconstruct harmful stigmas to aid mental health
- Figure 27: Select attitudes toward skin conditions, by age and gender, 2021
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- Figure 28: Instagram Story, Topicals
- Figure 29: Instagram post, Topicals
- Figure 30: Instagram post, Topicals
- Product power users also embrace healthy lifestyles
- Figure 31: Use of lifestyle habits to manage skin conditions, by repertoire of products used, 2021
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- Figure 32: Instagram Story, CeraVe
- Be an educational asset to build usage
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Appendix – Data Sources and Abbreviations
- Data sources
- Sales data
- Forecast
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
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Appendix – The Market
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- Figure 33: Total US sales and forecast of medicated skincare, at inflation-adjusted prices, 2016-26
- Figure 34: Total US sales and forecast of medicated skincare, by segment, at current prices, 2016-26
- Figure 35: Total US retail sales and forecast of cold sore medications, at inflation-adjusted prices, 2016-26
- Figure 36: Average annual household spending on skin condition products, 2016-21
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- Figure 37: Total US retail sales of skin condition products, by segment, at current prices, 2019 and 2021
- Figure 38: Total US retail sales and forecast of cold sore medications, at current prices, 2016-26
- Figure 39: Total US retail sales and forecast of anti-itch treatments, at current prices, 2016-26
- Figure 40: Total US retail sales and forecast of skin growth removers, at current prices, 2016-26
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- Figure 41: Total US retail sales of skin condition products, by channel, at current prices, 2016-21
- Figure 42: Total US retail sales of skin condition products, by channel, at current prices, 2019 and 2021
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- Figure 43: US supermarket sales of skin condition products, at current prices, 2016-21
- Figure 44: US drug store sales of skin condition products, at current prices, 2016-21
- Figure 45: US sales of skin condition products through other retail channels, at current prices, 2016-21
- Figure 46: Multi-outlet sales of cold sore medication, by leading companies and brands, rolling 52 weeks 2020 and 2021
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- Figure 47: Multi-outlet sales of anti-itch treatments, by leading companies, rolling 52 weeks 2020 and 2021
- Figure 48: Multi-outlet sales of skin growth removers, by leading companies and brands, rolling 52 weeks 2020 and 2021
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