"Explore emerging trends and territories within real consumer behavior, obtaining actionable and predictive direction to drive winning innovation strategies."
Tylo Paderes, Insights Associate
Know where to activate now and next within the US Skincare industry and how to win the hearts and minds of consumers
The insights in this report draw on Black Swan Data’s social prediction technology to surface detailed opportunity areas, known as Trend Territories, in the US skincare category, based on using AI to analyze millions of consumer conversations.
Think of a Trend Territory as a big-picture view of what consumers are genuinely excited about. Instead of getting lost in thousands of individual online comments, our Innovation Territories algorithm does the hard work for you. It listens to millions of consumer conversations and groups smaller, related topics into larger, more meaningful themes we call Trend Territories.
But it doesn’t stop there. The algorithm is designed to find the signals amongst the noise. It specifically focuses on trends that are either generating a lot of conversation or showing signs of rapid growth. We then analyze each one to rank them by their future potential.
This process gives you a clear and practical roadmap. You’ll see which trends have the momentum to act on right away and which promising ideas you should keep an eye on for future innovation. By looking at conversation volume and growth over the last two years, we provide the expert insight you need to make confident, forward-looking decisions.
Pay via credit card or purchase order
We send a PDF and Powerpoint straight to your inbox. An interactive version of the report is also available on our online platform.
We provide the expert insights you need to make the right decisions and drive winning innovation.
View Sample PDF
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
