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- US Small Appliances Market Report 2024
US Small Appliances Market Report 2024
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The small appliances market is undergoing a notable transformation, as consumers increasingly gravitate towards home-cooked meals for their health and economic benefits. This shift fuels a demand for multifunctional appliances that are easy to clean, crucial factors in purchasing decisions.
Gen Z and Millennials are at the forefront, favoring advanced technology and customizable features, pushing brands towards premiumization with a focus on sustainability. In contrast, older generations prioritize straightforward, durable, and low-maintenance products that simplify their daily lives. To succeed, brands must develop strategies that cater to these diverse preferences, balancing innovative features for younger buyers with user-friendly functionality for older consumers, ensuring broad market leadership.
Demand for multifunctional appliances rises with home-cooking trends. Consumers seek tech, sustainability and user-friendly designs.
Lindsay Cameron, Analyst – Health & Wellness
This Report covers household small kitchen appliances, including electrical appliances for cooking, food preparation and beverage making. For the purpose of this Report, Mintel has segmented the small kitchen appliance market as follows:
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