Stay ahead of the curve and secure future growth for your business with Mintel’s Smartphone Market Report. The report provides a data-led understanding of the current smartphones and wearable technology market and opportunities within the industry for brands in the US.
Smartphone ownership is near universal and purchase cycles are slowing down, so brands are looking to new formats and genAI functionality to stand out. Younger men have the shortest tenure with any particular phone, and they also lead in owning wearables. Overall, about 20% of consumers get a new phone every two years. Apple still dominates brand share, but new, non-traditional formats, like foldable phones, could convert even the most die-hard Apple devotees.
Global smartphone market size Q1 2024: 289.4m shipments, a 7.8% increase YoY.
Jenni joined Mintel in November 2022 with 15 years of experience helping clients understand the ever-evolving media landscape; and how these changes influence culture and impact consumers’ lives. She has Bachelor’s Degrees in both Communications and Psychology from Hamline University, and a Master’s Degree in Media Ecology from New York University.
GenAI functionality and novel formats revive interest in a relatively mature market. Like most tech, younger men lead in purchases and category engagement.
Jenni Nelson
Tech, Media & Entertainment Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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