Explore how the US food bar market is evolving and shifting to consumer needs with this in-depth report. Stay ahead of the curve and gain critical, data-backed insights. For this page, “food bar” refers to snack, nutrition, and performance bars. Below, we’ve summarized the key topics covered and offer hand-selected insights from the report document.
Food bar market size in the US is estimated to show respectable growth in 2023, following up on the near-double-digit growth in 2022. This reflects consumers’ cravings for convenient and filling food and shows the resilience of food bars despite inflation. Snack, nutrition, and performance bar versatility allow consumers to both indulge and fulfill health needs, with flavors and ingredients that are constantly evolving.
As nutritional bar purchases decreased between 2022-2023, meal replacement bars increased in the same period. With money and time constraints, meal replacement bars may be an even simpler option for consumers on the go.
Bar pairings can reimagine the role of this versatile food. At-home and evening snacks lead food bar occasions, opening up consumers’ kitchens for low-effort culinary experimentation that aligns with eating patterns. Beverage pairings can shake up food bar occasions, such as a glass of chocolate milk post-workout. Brands can therefore bring fresh associations to food bar occasions.
All things considered, future success in the US food bar industry will be awarded to brands that maintain bold strategies and continue to strike a balance between taste, health, and concept innovation while evolving positioning and communication to align with shifting consumer needs and lifestyles.
Try this report alongside our Future of Snack Bars Report. Alternatively, browse the rest of our expansive food market research.
For the purposes of this Report, snack, nutrition, and performance bars are defined as:
Leading food, drink, and nutrition analyst Adriana Chychula delivers expert industry commentary with this in-depth report.
US lifestyles have rendered meals relative; snack bars’ versatility primes them to fit within today’s definition and the next.
Adriana Chychula
Analyst, Food, Drink & Nutrition
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