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"Winning today's snacking consumer means building for real-life spontaneity, with snack strategies centered on portability, value and instant gratification."
Varchasvi, Research Analyst
93% of consumers consider it important that a foodservice snack be quickly available, spotlighting the need for speed and craveability in enabling impulse-driven snack purchases. To meet these impulse moments, operators must prioritize portable options that are easy to decide on and fit evolving snacking behaviors.
Steep economic pressures continue to weigh on the industry, with consumers concerned about high foodservice prices. 62% of consumers view foodservice snacks as too expensive, while nearly the same number are willing to pay a premium for high-quality snacks. This tension between value-seeking and quality-driven expectations creates higher stakes for operators focused on discretionary foodservice treats.
The category’s biggest opportunity lies in offering portable, low-risk snack formats and quick snack and beverage combos/deals that drive repeat traffic and loyalty. However, the greatest threat remains operators’ potential failure to meet demands for instant access and visibility; if expectations aren’t met, consumer spend will continue to shift toward retail and non-foodservice channels. In addition to focusing on quick gratification, innovation in simple nutrition cues, digital upsells and value-driven LTOs can help tip the balance in favor of foodservice.
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
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Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
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