US Snacking in Foodservice Market Report 2024
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Explore the US foodservice snack market with this report. Understand what motivates consumers to snack in foodservice, and what drives further purchase. Below, we’ve summarized the key topics covered and offer hand-selected findings from the report.
Key Topics Covered
- Foodservice snack purchase locations and ordering frequency.
- Snack foods and beverages ordered from foodservice locations.
- Foodservice snacking attitudes and behaviors.
- Foodservice snacking motivators.
US Foodservice Snack Market Overview
The foodservice snacks industry is evolving to meet the diverse needs of consumers who are looking for convenience, variety, and affordability in their snacking choices. Operators are leveraging smaller portion sizes, innovative packaging, and strategic collaborations to attract and retain customers across different segments and dayparts.
Foodservice Snacking Trends
- Smaller portion sizes are becoming more popular, as three out of five consumers agree that indulgent treats are an important part of a healthy lifestyle. Smaller portion sizes of core menu items allow consumers to “cheat” on their diet whilst not overindulging.
- Convenience is a major factor in snacking choices, especially for Gen Z and Millennials. These demographics favor grab-and-go options and are more inclined to use delivery services as a convenient way to obtain snacks.
- There is a growing interest in healthier snacking options at foodservice locations. Nearly half of consumers would be motivated to purchase snacks from foodservice locations if healthy options were available. This indicates a desire for snacks that can contribute positively to their health goals whilst maintaining convenience.
Find a comprehensive analysis of foodservice consumer snacking trends in the full report. You can also browse our foodservice market research.
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Expert Analysis
Leading foodservice analyst Pooja Lal delivers expert industry insights with this in-depth report.
The flexibility of snacking presents a bright area for foodservice operators to capture on-the-go consumers looking for fresh, high quality, convenient options.
Pooja Lal
Research Analyst
Collapse All
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- Key Issues Covered in this Report
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Executive Summary
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Consumer Insights
- Consumer Fast Facts
- Foodservice snacking purchase locations
- Graph 1: foodservice snacking purchase location, 2018 vs. 2023
- Graph 2: foodservice snacking purchase location, by gender, 2023
- Graph 3: foodservice snacking purchase location, by generation, 2023
- Foodservice snacking frequency
- Graph 4: foodservice snacking frequency, by gender, 2023
- Graph 5: foodservice snacking frequency, by generation, 2023
- Snack foods ordered on foodservice menus
- Graph 6: snack foods ordered on foodservice menus, 2023
- Graph 7: snack foods ordered on foodservice menus, by gender, 2023
- Graph 8: snack foods ordered on foodservice menus, by generation, 2023
- Snack beverages ordered on foodservice menus
- Graph 9: snack beverages ordered on foodservice menus, 2023
- Graph 10: snack beverages ordered on foodservice menus, by gender, 2023
- Graph 11: snack beverages ordered on foodservice menus, by generation, 2023
- Foodservice snacking behaviors
- Graph 12: foodservice snacking behaviors, by gender, 2023
- Graph 13: foodservice snacking behaviors, by generation, 2023
- Foodservice snacking attitudes
- Graph 14: foodservice snacking attitudes, 2023
- Graph 15: foodservice snacking attitudes, by gender, 2023
- Graph 16: foodservice snacking attitudes, by generation, 2023
- Graph 17: foodservice snacking attitudes, by parental status, 2023
- Snacking motivators
- Graph 18: foodservice snacking motivators, 2023
- Graph 19: foodservice snacking motivators, by gender, 2023
- Graph 20: foodservice snacking motivators, by generation, 2023
- Graph 21: foodservice snacking motivators, by parental status, 2023
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Competitive Strategies
- Launch Activity and Innovation
- Marketing and Advertising
- Opportunities
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The Market
- Market Context
- Market Drivers
- Graph 22: changes consumers would make to their budgets, 2023
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Appendix
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