Gain fresh insights into what motivates consumers to snack in the US. Mintel covers the latest consumer snacking trends and associated competitive strategies with this in-depth report, including a five year outlook to plan your future success. See below for the key topics covered and handpicked analysis from the full report.
Americans are engaged in a snacking boom. As food culture shifts toward snacks, many are snacking on par with “regular” meals. With the sheer number of snacks available, over half want snacks to be something they know they like. Though, similarity with existing snacks doesn’t need to be exact, as small changes prove to win over consumers. Overall, with consumers snacking more, there are plenty of opportunities for all categories to win and even new entrants.
For a comprehensive analysis of consumer snacking trends in the US, buy the full report. You may also be interested to browse our other snack market research.
Products: Snacks include (but are not limited to) both salty and sweet CPG products, fresh snacks like yogurt and cheese, and produce.
Brands: The competitive landscape is discussed with reference to specific brands and innovation, marketing, and advertising efforts. Brands include Kroger, Sargento, Member’s Mark, Welch’s, Jack Links, Fruit Riot, and more.
Leading food and drink analyst Michele Scott delivers expert industry insights with this in-depth report.
Current snacking behavior represents a cultural shift. Brands are tasked with balancing comfort and newness, and satisfying both emotional and physical needs.
Michele Scott
Associate Director, US Research – Food and Drink
Bring fruit and veg out of the produce aisle and into snacks (and vice-versa!)
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