2022
9
US Snacking Motivations and Attitudes Market Report 2022
2022-03-08T03:02:44+00:00
OX1100033
3695
148495
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Report
en_GB
“Most Americans snack multiple times a day, and snacking frequency is likely to continue to tick up, driven by young consumers who view snacking as playing a more central role…

US Snacking Motivations and Attitudes Market Report 2022

£ 3,695 (Excl.Tax)

Description

This report provides comprehensive and current information and analysis of the US Snacking Motivations and Attitudes market including snacks market size, anticipated market forecast, relevant market segmentation, and industry trends for the Snacking Motivations and Attitudes market in the US.

Current market landscape

Most Americans snack multiple times a day, and snacking frequency is likely to continue to tick up, a trend not impacted significantly by the pandemic. The motivations for snacking also continue to shift, driven by a new generation of snackers that views snacking as more than just a treat or indulgence.

Future market trends in US Snacking Motivations and Attitudes

There is ample opportunity for healthier, more nutrient dense snacks and for non-snack foods to be recast as snacks. But in spite of the shift toward healthier and more functional snacking, snackers still want to enjoy their snacks, making great tastes and textures as important as ever.

Read on to discover more about the US Snacking Motivations and Attitudes consumer market, read our US Frozen Snacks Market Report 2021, or take a look at our other Food and Foodservice Market research reports.

Quickly understand US snacks market research

  • Analysis of consumer attitudes and behaviors toward snacks and snacking.
  • An overview of market performance across major snack product categories.
  • Examples of snack product innovation.

Covered in this snack food market research report

Brands include: Bumble Bee, Peckish, Egg-Land’s Best, KIND.

Expert analysis from a specialist in the field

This report, written by John Owen, a leading analyst in the Food and Retail sector, delivers in-depth commentary and analysis on the snack food market in the United States, to highlight current trends and add expert context to the numbers.

Most Americans snack multiple times a day, and snacking frequency is likely to continue to tick up, driven by young consumers who view snacking as playing a more central role in their dietary lives. There is ample opportunity for healthier, more nutrient-dense snacks and for non-snack foods to be recast as snacks. But even as snacking grows more functional, snackers still demand great tastes and textures.
John Owen, Associate Director, Food and RetailJohn Owen
Associate Director, Food and Retail

Table of Contents

  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • Market context
    • COVID-19: US context
    • Economic and other assumptions
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Snacking outlook, 2022-27
    • Opportunities and challenges
    • Tendency to snack on impulse represents opportunity to drive frequency
      • Figure 2: Snacking behaviors – Impulse purchase, by age, 2021
    • Help older snackers see snacking as a healthy alternative
      • Figure 3: Attitudes toward snacking, by age, 2021
    • Super snackers view snacks as essential but still demand great taste
      • Figure 4: Attitudes toward snacking, by snacking frequency, 2021
    • Just about anything can be (marketed as) a snack
      • Figure 5: Attitudes toward snacking, 2021
    • Key consumer insights
  3. Market Factors

    • Aging consumer base presents challenge to snacking frequency
      • Figure 6: US population, by age, 2014-24
    • BFY eating factors into most US adult diets
      • Figure 7: Eating habits, 2021
  4. Snack Market Overview

    • Protein and innovation drive salty snack growth
    • Pandemic devalues snack bar portability
    • Tortilla chips set pace for broader chips category
    • Versatility of dips and savory spreads drives solid growth
    • Home-based snacking amid pandemic plays to frozen snack strengths
  5. Competitive Strategies and Market Opportunities

    • Anything can be a snack, but merchandising is key in driving sales
      • Figure 8: Attitudes toward snacking – snack definition, by snacking frequency, 2021
    • Snacking grows in foodservice as small plates rebound
    • KIND promotion aligns brand with healthy snacking
  6. The Snacking Consumer – Fast Facts

  7. Snacking Frequency

    • Snacking is nearly universal; most snack multiple times per day
      • Figure 9: Snacking frequency, 2021
    • Snacking frequency continues to trend up, but slowly
      • Figure 10: Snacking frequency, 2015, 2018 and 2021
    • Super snackers tend to be younger and male
      • Figure 11: Snacking frequency, by gender and age, 2021
  8. Snacking Incidence by Daypart

    • Opportunities to boost snacking exist throughout the day
      • Figure 12: Snacking by daypart, 2021
    • For younger snackers, almost any time can be time for a snack
      • Figure 13: Snacking by daypart, by age, 2021
  9. Snacking Motivations

    • Beyond treat or indulgence, snackers cite more reasons for snacking
      • Figure 14: Snacking motivations – NET – Any daypart, 2021
    • Younger snackers especially likely to cite functional motivations
      • Figure 15: Snacking motivations – NET – Any daypart, by age, 2021
    • Need for energy early gives way to desire for a treat later in the day
      • Figure 16: Snacking motivations by daypart, 2021
      • Figure 17: Snacking motivations by daypart, 2021
  10. Snack Selection Drivers

    • Great taste non-negotiable in snack selection
      • Figure 18: Snack selection drivers, 2021
    • For older adults, snacks are an indulgence and often a health concern
    • Younger shoppers weigh food priorities and price
      • Figure 19: Snack selection drivers, by age, 2021
  11. Snack Purchase Locations

    • Supermarkets remain most common snack purchase location
      • Figure 20: Snack purchase locations, 2021
    • For 18-34s, purchase locations reflect deeper, more diverse relationship with snacks
      • Figure 21: Snack purchase locations, by age, 2021
  12. Snacking Behaviors

    • Tendency to snack on impulse represents opportunity to drive frequency
    • Different approaches to healthier snacking for different age groups
      • Figure 22: Snacking behaviors, by age, 2021
  13. Attitudes toward Snacking

    • Anything can be a snack, as long as little or no prep is involved
      • Figure 23: Attitudes toward snacking, 2021
    • Help older snackers see snacking as a healthy alternative
      • Figure 24: Attitudes toward snacking, by age, 2021
    • Great taste key to winning over super snackers
      • Figure 25: Attitudes toward snacking, by snacking frequency, 2021
  14. Appendix – Data Sources and Abbreviations

    • Data sources
    • Consumer survey data
    • Consumer qualitative research
    • Abbreviations and terms
    • Abbreviations
    • Terms

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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