US Social Commerce Market Report 2023
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Unlock the potential of the social commerce market with our comprehensive report. Our analysis examines current social commerce market landscape, consumer preferences, and behaviors. You’ll gain invaluable insight into the social commerce market size in the US, as well as market projections, segmentation, and the latest trends. With our extensive social commerce market report, you can gain a better understanding of how to respond to changing consumer demands and take advantage of new opportunities to stay ahead of your competition. Download your copy today.
Per a study from Insider Intelligence, only about 5% of US ecommerce sales came from social commerce in 2022 and this is expected to inch up to about 7% by 2025, showing a slow growth pattern. This demonstrates the importance of brands actively engaging with consumers on social media and providing shopping opportunities, including shoppable posts and videos. As consumers grow more comfortable with this shopping option, it will soon become an expectation that brands offer the ability to shop their products directly on social media, particularly with the growth of Gen Z and Gen Alpha.
Consumers are engaging with social commerce opportunities. Nearly half have made a purchase and more than half have interest in doing so in the future. Despite the slow growth in this area, consumer interest shines a bright light on the future of social commerce. It will (slowly) become a bigger portion of ecommerce sales over time, particularly as consumers are more active on their mobile devices. The key is to help consumers overcome hesitations about security and show them how the process is similar to shopping on a website.
Read on to discover more about the social commerce consumer market, read our US Marketing to Generation Z Market Report 2021, or take a look at our other Ecommerce research reports.
Leading Brands in the Social Commerce Market: Snapchat, Meta (Facebook and Instagram), TikTok, BeReal, Twitter.
This report, written by Katie Hansen, a leading analyst in the Retail and eCommerce sector, delivers in-depth commentary and analysis of social commerce statistics to highlight current trends and add expert context to the numbers.
Social commerce is growing, albeit at a much slower pace in the US compared to the rest of the globe. This, however, does not mean that brands should ignore this emerging shopping option. Nearly half of consumers have made a purchase via social media, showcasing that this avenue is not going to go away. Brands need to be prepared to help consumers understand the process of shopping via social media and make them feel safe on social media platforms. Other aspects such as product exclusivity and price advantages will help drum up interest in the future.
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Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.