This report offers in-depth insight into the solo travel industry in the US. Stay ahead of the curve with the raw consumer data and market analysis offered here. Below, we’ve provided the key topics covered and handpicked insights from the report itself.
In the US, there are approximately 37.9 million single-occupant households, which gives an indication of the number of unmarried adults in the country. Brands should not consider this to be an exhaustive figure, though, as Mintel research finds that almost half of solo travelers are actually married or living with a partner.
19% of consumers plan to take a solo travel trip in the next 12 months. With this in mind, brands can prepare their solo travel strategy effectively using the exclusive data and analysis offered in this report. Alternatively, you may want to browse Mintel’s library of travel market research.
Launch activity and innovation are discussed alongside marketing and advertising strategies successfully deployed by brands. Such brands include Greether, Expedia, Klarna, TripAdmit, and more.
Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as an Excel Databook.
Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trends pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.
Leading travel analyst Mike Gallinari delivers expert industry insight with this report.
Solo travelers venture out to find themselves and their place in the world. Travel providers can help by assuaging their fears and empowering their sense of self.
Mike Gallinari
Travel & Leisure Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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