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- US Soup Market Report 2025
US Soup Market Report 2025
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After the disruption of the pandemic and spiking inflation, the soup category has settled back into its long-term pattern of slow growth. Minimal gains for the category as a whole, however, mask widely divergent trends at the segment level. Solid gains for dry soup, broth/stock and refrigerated/frozen soup are offsetting continued declines for traditional canned soups.
Slow growth for soup overall also masks the many opportunities for growth within the large and varied category. Soup can facilitate home cooking and cuisine exploration, inspire healthy eating in a variety of ways, extend into new seasons, and of course fulfill its traditional role as comfort food. There’s also an opportunity for brands that can overcome the general perception that soup is too processed by moving a little closer to the standard of homemade.
While growth has slowed, the large and diverse soup category offers opportunities for brands that emphasize quality and tap into interest in cuisine exploration.
John Owen, Associate Director – Food and Retail
For the purposes of this Report, Mintel has used the following definitions:
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