After the disruption of the pandemic and spiking inflation, the soup category has settled back into its long-term pattern of slow growth. Minimal gains for the category as a whole, however, mask widely divergent trends at the segment level. Solid gains for dry soup, broth/stock, and refrigerated/frozen soup are offsetting continued declines for traditional canned soups.
Mintel’s soup market research identifies that slow growth for soup overall masks the many opportunities for growth within the large and varied category. For example, soup can facilitate home cooking and cuisine exploration, inspire healthy eating in a variety of ways, extend into new seasons, and of course fulfill its traditional role as comfort food.
There’s also an opportunity for brands that can overcome the general perception that soup is too processed by moving a little closer to the standard of homemade.
For the purposes of this Report, Mintel has used the following definitions:
Fresh soups prepared and packaged in-store and packaged soups sold in foodservice outlets are excluded from the Market Size in this Report.
Our soup market analysis shows that while growth has slowed, this large and diverse category offers opportunities for brands that emphasize quality and tap into interest in the exploration of various cuisines.
John Owen, Associate Director – Food and Retail
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