This Market Dynamics report features market data extracted from Mintel’s US Sports and Performance Drinks Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US sports drinks market. The full US report is available to purchase here.
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EXECUTIVE SUMMARY
- Opportunities
- A beginners’ attitude
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MARKET DYNAMICS
- Market drivers
- Pricing pressures
- Graph 1: attitudes toward sports/performance drinks, 2025
- The intersection of public health, law and business
- Graph 2: sports/performance drink product releases, Q1 2020-Q4 2024
- The state of health
- The psychology of routines
- Graph 3: attitudes toward sports/performance drinks, by exercise identity, 2025
- An athlete-agnostic audience
- Graph 4: attitudes toward sports/performance drinks, by exercise identity, 2025
- Market size and forecast
- Sports and performance drink market set to retain previous growth
- Retail sales and forecast of sports and performance drinks
- Market segmentation
- Both sports and performance drinks to continue momentum
- Retail sales of sports and performance drinks, by segment
- Graph 5: total retail sales and forecast of sports and performance drinks, by segment, at current prices, 2019-29
- Retail sales of sports and performance drinks, by segment
- Market share/brand share
- Coca-Cola’s performance stands out against total market
- Multi-outlet sales of sports and performance drinks, by leading companies
- Private label growing in relevance among cornered sports drink market
- Multi-outlet sales of sports drinks, by leading companies and brands
- Coca-Cola continues growing in performance drink market
- Multi-outlet sales of performance drinks, by leading companies and brands
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CONSUMER INSIGHTS
- Sports/performance drink consumption
- Wide audience engagement
- Graph 6: sports/performance drink consumption, 2025
- Traditional values
- Graph 7: drink most often and also drink, 2025
- Be mindful of evolving needs through lifestages
- Graph 8: drink most often, by generation, 2025
- Graph 9: also drink, by generation, 2025
- Sports/performance drink discovery
- Reputation is a shortcut
- Graph 10: sports/performance drink discovery, 2025
- Attitudes toward sports/performance drinks
- Approachability is key
- Graph 11: attitudes toward sports/performance drinks, 2025
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APPENDIX
- Market definition
- Consumer research questions
- Consumer research methodology
- Generations
- Forecast methodology
- Forecast fan chart methodology
- Sales and forecast of sports and performance drinks, at inflation-adjusted prices
- Sales and forecast of sports drinks, at inflation-adjusted prices
- Sales and forecast performance drinks, at inflation-adjusted prices
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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