US Sports and Performance Drinks Market Report 2025
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US Sports and Performance Drinks Market Analysis
The U.S. sports and performance drinks market has grown significantly from 2019 to 2024, with around 4% growth in 2024. While the sports drinks market remains dominant, the performance drinks market saw stronger growth in 2024.
The sports and performance drinks market is driven by consumer demand for hydration, energy, and wellness, along with innovations in flavor and functionality. By 2029, the market is expected to reach around $20. billion, with growth fueled by a broader consumer base and a shift toward healthier, lower-sugar, and more natural products.
US Sports and Performance Drinks Market Consumer Trends
The US sports and performance drinks market trends show a growing, diverse audience using these drinks for hydration, energy, and wellness, beyond just athletic use. Younger consumers, especially Gen Z and Millennials, seek natural ingredients, reduced sugar, and functional benefits. Flavor innovation, with a focus on less sweet options, is also gaining popularity. Consumers are increasingly interested in transparency and clearer explanations of product ingredients and benefits.
Purchasing the US Sports and Performance Drinks Market Report offers valuable insights into evolving consumer preferences, market trends, and growth forecasts, helping you refine strategies and stay competitive in the dynamic beverage industry.
About The Report
The US Sports and Performance Drinks Market Report offers valuable insights into consumer behavior, market trends, and growth forecasts. It covers areas such as market size, segmentation by demographics, consumer preferences, product innovations, and emerging claims. The report will benefit industry professionals, including product developers, marketers, and business strategists, as well as investors and brands looking to strengthen their market position and capitalize on opportunities in the sports and performance drinks sector.
Key Topics Analyzed in the Report
- External factors impacting the sports and performance drink market
- Sports and performance drink market size and forecast
- Company and brand activity
- Sports and performance drink consumption and use cases
- Sports and performance drink discovery and claim use
- Interest in brand initiatives
- Attitudes toward sports and performance drinks
| Report Attributes | Details |
|---|---|
| Published Date | April 2025 |
| Data Range | 2019-2029 |
| Measurement Metrics | Revenue in $ |
| Country Focus | United States of America (US) |
| Consumer Data | 2,000Â internet users aged 18+, January 2025 |
| Number of Pages | 60 |
| Market Segmentation | traditional sports drinks, natural sports drinks, liquid protein drinks, no-sugar sports drinks, powdered hydration drinks, powdered protein mixes, powdered pre-workout mixes, liquid pre-workout drinks, and performance drinks. |
| Leading Companies | PepsiCo (Gatorade, Propel), The Coca-Cola Company (Powerade, BodyArmor, Core Power), Unilever, Congo Brands, Glanbia PLC (Optimum Nutrition, Isopure), BellRing Brands (Dymatize, Premier Protein), Iovate Health Sciences International Inc. (Six Star Pro Nutrition, Muscle Tech), Shamrock Foods (Shamrock Farms), Das Labs LLC (Bucked Up, Woke AF) |
Meet the Expert Behind the Analysis
This report was written by Adriana Chychula. Adriana is a Registered Dietitian with a Masters in Nutrition and Dietetics from Benedictine University. She blends her interests in nutrition and consumer behavior to analyze topics within the food, drink & nutrition landscape through a research-informed lens.
Aligning brand identity with the holistic benefits of the routines associated with their products’ use is the ultimate long term strategy.
Adriana Chychula
Analyst – Food, Drink & Nutrition
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EXECUTIVE SUMMARY
- What you need to know
- Market size and forecast
- Market predictions
- What consumers want and why
- Opportunities
- Simpler products
- Additional claims have potential, but still niche
- A beginners’ attitude
- Consider subtle flavor innovation
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MARKET DYNAMICS
- Market drivers
- Pricing pressures
- Graph 1: attitudes toward sports/performance drinks, 2025
- The intersection of public health, law and business
- Graph 2: sports/performance drink product releases, Q1 2020-Q4 2024
- The state of health
- The psychology of routines
- Graph 3: attitudes toward sports/performance drinks, by exercise identity, 2025
- An athlete-agnostic audience
- Graph 4: attitudes toward sports/performance drinks, by exercise identity, 2025
- Market size and forecast
- Sports and performance drink market set to retain previous growth
- Retail sales and forecast of sports and performance drinks
- Market segmentation
- Both sports and performance drinks to continue momentum
- Retail sales of sports and performance drinks, by segment
- Graph 5: total retail sales and forecast of sports and performance drinks, by segment, at current prices, 2019-29
- Retail sales of sports and performance drinks, by segment
- Market share/brand share
- Coca-Cola’s performance stands out against total market
- Multi-outlet sales of sports and performance drinks, by leading companies
- Private label growing in relevance among cornered sports drink market
- Multi-outlet sales of sports drinks, by leading companies and brands
- Coca-Cola continues growing in performance drink market
- Multi-outlet sales of performance drinks, by leading companies and brands
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CONSUMER INSIGHTS
- Consumer fast facts
- Sports/performance drink consumption
- Wide audience engagement
- Graph 6: sports/performance drink consumption, 2025
- Younger consumers most engaged
- Graph 7: sports/performance drink consumption, by generation, 2025
- Performance product audience most connected to finances
- Graph 8: sports/performance drink consumption, by financial health, 2025
- Traditional values
- Graph 9: drink most often and also drink, 2025
- Be mindful of evolving needs through lifestages
- Graph 10: drink most often, by generation, 2025
- Graph 11: also drink, by generation, 2025
- General hydration needs are most financially inclusive
- Graph 12: drink most often, by financial health, 2025
- Graph 13: also drink, by financial health, 2025
- Sports and performance drink uses
- Consumers drive home refreshment priorities in sports drinks
- Graph 14: uses for sports drinks, 2025
- Help older consumers maintain hydration
- Graph 15: uses for sports drinks, by generation, 2025
- Cost-effective routine change via sports drinks
- Graph 16: uses for sports drinks, by financial health, 2025
- Frame performance products around secondary benefits of energy
- Graph 17: uses for performance drinks, 2025
- Help younger consumers build well-rounded routines
- Graph 18: uses for performance drinks, by generation, 2025
- Consider the “investment” of health with performance products
- Graph 19: uses for performance drinks, by financial health, 2025
- Sports/performance drink discovery
- Reputation is a shortcut
- Graph 20: sports/performance drink discovery, 2025
- Younger consumers more likely to research beforehand
- Graph 21: sports/performance drink discovery, by generation, 2025
- Finances control attitude toward endorsements
- Graph 22: sports/performance drink discovery, by financial status, 2025
- Sports/performance drink claim use
- Consumer claim use reinforces basics
- Graph 23: sports/performance drink claim use, 2025
- Support older consumers’ lifestage needs
- Graph 24: sports/performance claim use, by generation, 2025
- Financial comfort affords attention toward details
- Graph 25: sports/performance claim use, by financial health, 2025
- Interest in sports/performance drink brand initiatives
- Flavors are the first introduction
- Graph 26: interest in sports/performance drink brand initiatives, 2025
- Build science-backed routines with younger consumers
- Graph 27: interest in brand initiatives, by generation, 2025
- Flavor innovation can engage the whole financial spectrum
- Graph 28: interest in brand initiatives, by financial health, 2025
- Attitudes toward sports/performance drinks
- Approachability is key
- Graph 29: attitudes toward sports/performance drinks, 2025
- Younger consumers are eager to learn
- Graph 30: attitudes toward sports/performance drinks, by generation, 2025
- The value of reassurance
- Graph 31: attitudes toward sports/performance drinks, by financial health, 2025
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INNOVATION AND MARKETING STRATEGIES
- Launch activity and innovation
- Elevated electrolytes
- Elemental formulations
- Added functionality
- Más+ by Messi
- Coconut water everywhere
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APPENDIX
- Market definition
- Consumer research questions
- Consumer research methodology
- Generations
- Forecast methodology
- Forecast fan chart methodology
- Sales and forecast of sports and performance drinks, at inflation-adjusted prices
- Sales and forecast of sports drinks, at inflation-adjusted prices
- Sales and forecast performance drinks, at inflation-adjusted prices
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