84% of diners frequently seek novelty on the menu when eating out or ordering in, demonstrating their expectations of restaurants to provide more than just a meal. Diners enjoy the excitement and entertainment factor of trying new dishes, especially when it aligns with the latest food trends. This curiosity is particularly strong among younger consumers, though older diners, who prefer classic choices, aren’t entirely opposed to sampling new offerings occasionally. Spring and summer bring a heightened interest in conventional flavors enhanced by fresh, seasonal ingredients. Popular flavors like strawberry, lemon pepper, and blood orange continue to captivate, as well as elevated quality ingredients such as fresh cheese, flavored ranch, and pesto.
Diners’ active engagement on social media plays a significant role in menu innovation today. Operators, particularly QSRs, are quick to capitalize on enduring social media trends and are launching spicy beverages and foods, fusion items that feature unfamiliar ingredients in comforting classics, and sauces and dips that complement appetizers and small plates. Understanding what motivates or deters diners from trying new items is crucial, with factors like perceived value and technological barriers playing significant roles in today’s increasingly digitized dining landscape.
Innovative menu items that tweak classic flavors/ingredients will attract diners seeking novelty, as long they are approachable, customizable, and offer good value.
Varchasvi, Research Analyst
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