This report provides comprehensive and current information and analysis of the Still and Sparkling Waters market including Still and Sparkling Waters market size, sparkling water market share, anticipated market forecast, relevant market segmentation, and industry trends for the Still and Sparkling Waters market in the US.
The water market is rising off high consumer interest in health and wellness, as consumers replace sugary drinks with still and sparkling water; 58% of consumers agree that sparkling water is a good soda substitute. From premium alkaline water to basic no-frills private label water, nearly all water segments enjoyed strong growth in 2021, as consumers returned to social activities.
Core bottled water consumers largely value bottled water for its taste, safety, and convenience; bottled water market size and category attrition due to environmental concerns will be gradual rather than a mass category exodus. However, attrition will occur as Gen Z and Millennials (two groups that often use refillable water bottles) come to represent a greater share of the population. Water brands must invest in long-term initiatives that address younger consumers’ environmental concerns.
Functional innovation will drive the water market’s future growth. Brands are building upon waters’ inherit health halo and transforming regular water into the ultimate functional drink, imbuing water with ingredients that support the immune system, promote gut health, and relax stressed-out consumers. Flavor innovation will also keep consumers engaged in the water market. Flavored waters represent the fastest growing segments within the market as unique flavors make water a more exciting and enjoyable beverage.
Read on to discover more about the Still and Sparkling Waters consumer market, read our US Tea and RTD Tea Market Report 2021, or take a look at our other Drinks research reports.
Brands include: Recess, Hopwtr, Psychedelic Water, Mio, Liquid IV, Crystal Light, Fiji, Evian, Essentia, Dasani, Aquafina, Pure Life, Poland Spring, Deer Park, Ozarka, Ice Mountain, Zephyrhills, Arrowhead, vitaminwater, smartwater, POWERADE, Propel, Splash, hint, LaCroix, Spindrift, Sparkling Ice, bubly, Polar Seltzer, AHA, Topo Chico, San Pellegrino, Karma, BLk, Jove, Voss, Evian+, Rethink, Nixie, Good & Gather, Blossom, Aura Bora, Limited Time Originals, Sanzo, Caliwater, Pricklee.
This report, written by Caleb Bryant, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis in this still and sparkling water market report, to highlight current trends and add expert context to the numbers.
Packaged water is a growing market within the wider beverage industry stemming from a large base of dedicated bottled water users and increased sales of premium, flavorful, and functional waters. Water’s inherit healthfulness makes it an ideal platform for functional innovation; unique functional claims not only allow water brands to stand out in the market but also brings water into new consumption occasions. Regular bottled water sales will increase in the short and medium term, but brands must invest in long-term environmental initiatives to mitigate younger consumers’ bottled water sustainability concerns.
Caleb Bryant
Associate Director of Food and Drink Reports
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