Discover the latest still and sparkling waters trends in the US and how they are impacting the still and sparkling waters market. Our still and sparkling waters Market Report 2023 is packed with valuable insights on consumer attitudes, still and sparkling waters market size, still and sparkling waters market forecast and segmentation, and market trends and consumer behavior. With this report, you’ll have the knowledge to stay ahead of the competition and keep your business growing.
Packaged water sales are on the rise despite increased economic uncertainty as consumers prioritize their health and wellness and return to pre-pandemic events and activities. 83% of consumers agree that staying hydrated is one of their most important health goals.
Younger consumers’ interest in sustainability along with growing concerns surrounding water conservation and home water filtration innovations may challenge the packaged water category’s future as more consumers opt for home-sourced water. Water product sustainability claims will retain younger category purchasers and represent an area of opportunity given the strong overlap between sustainability and luxury within the bottled water category.
Read on to discover more about the Tech Trends consumer market, read our Free-from/Ingredients to Avoid – US – 2022 market report, or take a look at our other Drinks research reports.
Leading Brands in the Still and Sparkling Water Market: Liquid Death, Waiakea, ZenWTR, Icelandic Glacial, Dasani, smartwater, Aquafina, Arrowhead, Ozarka, Deer Park, Pure Life.
This report, written by Caleb Bryant, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Rising financial uncertainty has not dampened bottled water demand as bottled water remains a core household necessity among engaged category loyalists. Water’s ultimate health halo, along with increased interest in small personal indulgences, signals new opportunities for premium, functional, sustainable packaged water products that offer consumers a taste of luxury and water products that reflect consumers’ aspirations and personal values.
Caleb Bryant
Associate Director of Food and Drink Reports
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