-
- All Industries /
- Media /
- US Streaming Video Market Report 2024
US Streaming Video Market Report 2024
- Multiple Report Formats
- Access to our Clients Portal
- Interactive Databook
- Custom Presentation Tool
Subscription and rental growth has slowed significantly in the streaming video space, as consumers who are uncertain about the economy moderate their spending – and, particularly when it comes to younger users, adopt free alternatives like social video. Advertising revenues are growing more robustly, but gaps in measurement and infrastructure have made it more difficult for brands to leverage. The result has been poor financial performance for many streaming players outside of Netflix, although streamers like Disney+, and Peacock have been cutting costs and heading towards profitability.
Regardless of these challenges, consumers are still spending hours watching video every day, creating a ripe asset for monetization. The only question is who will crack the code. Short social videos are resonating well with young mobile consumers, and if TikTok is truly sidelined there will be billions in new opportunities. As compelling new content is a key choice driver, economies of scale will be essential to delivering the waves of new programming that keep consumers – and thus advertisers – engaged. Netflix, Amazon, and Disney/Hulu all have enough funding and users to be viable, and YouTube and AppleTV are also backed by billions. However, any smaller players remain at risk and significant consolidation likely lies ahead.
Subscription growth in streaming has slowed as economic uncertainty leads consumers to choose free alternatives like social video.
Jason Praw, Head of Canadian Research
The streaming video market includes streaming video and rental services, whether on-demand, subscription, or ad-supported.
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
Digital content has taken the lead with multicultural consumers, offering greater representation and flexibility – and new ways to reach this valuable audience. Fiona O'Donnell, Senior Director -...
Find out more£ 3,695
“US consumers are focusing on value, but they are still looking to influencers for ways to most efficiently spend their money. Consumers are taking beauty influencers’ recommendations, but...
Find out more£ 3,695
Social commerce is a key aspect of the ecommerce ecosystem. Its impact will only grow as time spent on mobile devices increases and younger generations expand. Katie Hansen,...
Find out more£ 3,695
98% of American adults use social media. Younger consumers are the most prolific users, with 50% logging onto at least six different networks every day. It has relatively...
Find out more£ 3,695
59% of younger gamers, in the 18-34 age group, prefer YouTube as their social media platform, while older gamers lean towards Facebook. Instagram and TikTok are also popular,...
Find out moreFrom consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more