US Suncare and Skin Protection Market Report 2026
As personal care routines become increasingly expensive, consumers are streamlining their suncare habits.
As personal care routines become increasingly expensive, consumers are streamlining their suncare habits.
"As personal care routines become increasingly expensive, consumers are streamlining their suncare habits. Revitalization lies in consistency over excess."
Joan Li, Senior Analyst, Beauty and Personal Care
| Report Attributes | Details |
|---|---|
| Published Date | January 2026 |
| Data Range | 2019 – 2030 |
| Measurement Metrics | Revenue in US $ |
| Country Focus | United States of America (USA) |
| Consumer Data | 2,000 internet users aged 18+, December 2025 |
| Number of Pages | 54 |
| Market Segmentation | Facial Sunscreen, Facial Moisturizer with SPF, Body Sunscreen, Body Moisturizer with SPF, Makeup with SPF, Haircare with SPF, Sun Protection Supplements, Clothing or Accessories with Specified UV Protection, Tanning Oil/Lotion, and Self-Tanner/Sunless Tanner used at Home. |
| Leading Companies | Edgewell Personal Care (Banana Boat, Hawaiian Tropic), Kenvue (Neutrogena, Aveeno), S.C. Johnson & Son Inc (Sun Bum), Beiersdorf Inc (Coppertone, Eucerin), L’Oréal (La Roche-Posay, CeraVe), and Private Label. |