According to Mintel’s suncare market analysis, volume growth remains stagnant in the suncare products market as sales are driven primarily by price increases.
Although opportunities for innovation in the suncare products market are limited, brands can succeed by emphasizing beyond-protection skin benefits in addition to enhanced skin feel and finishes. Notable growth from brands like CeraVe, La Roche-Posay and Eucerin underscores the strong connection between dermacosmetic attributes and consumer appeal.
Although interest in foreign suncare products among US consumers may be stymied by rising prices and stricter regulatory oversight, this trend highlights the ongoing demand for improved application experiences.
Looking ahead, added skincare benefits and expert endorsements will help lift daily and weekly use within both self-tan and suncare. Relevance to challenged skin types and specific skincare goals, such as anti-aging and hyperpigmentation, can strengthen brand positioning in year-round skin health.
Key Topics Analyzed in this Report
This report is written by Joan Li, Senior Analyst. Joan joined Mintel in 2023 as a Senior Analyst in Beauty and Personal Care. Prior to this role, she was an agency-side brand planner and consumer insights analyst for multiple CPG accounts.
Despite limited innovation opportunities, brands in the suncare products market can thrive by focusing on dermacosmetic positionings, skinfeel, finish, and sustainability.
Joan Li
Senior Analyst – Beauty & Personal Care
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