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"As personal care routines become increasingly expensive, consumers are streamlining their suncare habits. Revitalization lies in consistency over excess."
Joan Li, Senior Analyst, Beauty and Personal Care
| Report Attributes | Details |
|---|---|
| Published Date | January 2026 |
| Data Range | 2019 – 2030 |
| Measurement Metrics | Revenue in US $ |
| Country Focus | United States of America (USA) |
| Consumer Data | 2,000 internet users aged 18+, December 2025 |
| Number of Pages | 54 |
| Market Segmentation | Facial Sunscreen, Facial Moisturizer with SPF, Body Sunscreen, Body Moisturizer with SPF, Makeup with SPF, Haircare with SPF, Sun Protection Supplements, Clothing or Accessories with Specified UV Protection, Tanning Oil/Lotion, and Self-Tanner/Sunless Tanner used at Home. |
| Leading Companies | Edgewell Personal Care (Banana Boat, Hawaiian Tropic), Kenvue (Neutrogena, Aveeno), S.C. Johnson & Son Inc (Sun Bum), Beiersdorf Inc (Coppertone, Eucerin), L’Oréal (La Roche-Posay, CeraVe), and Private Label. |
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