This report provides comprehensive and current information and analysis of the US Suncare and Skin Protection market including the sun care market size, anticipated market forecast, relevant market segmentation, and industry trends for the Suncare and Skin Protection market in the US.
23% of Gen Z consumers don’t like how their skin looks when it’s tan. Gen Z’s lack of engagement in the self-tanning space suggests that category players will continue to face uphill battles in expanding their footprint.
Digital communication has become an increased element of consumers’ social lives, which will continue to some degree long after the pandemic is over, prolonging the demand for products that protect skin from blue light exposure.
Although 43% of sunscreen users agree that sunscreen offers better sun protection than BPC products with SPF, consumers are more likely to use BPC products with SPF on a regular basis when compared to sunscreen, highlighting the continued threat from multifunctional BPC products.
28% of category shoppers agree that it’s worth it to pay more for premium sunscreen and skin protection products, signaling opportunities to boost market sales.
Read on to discover more about the US Suncare and Skin Protection consumer market, read our US Clean Beauty Market Report 2021, or take a look at our other Beauty and Personal Care Market research reports.
This Report looks at the following areas:
Brands include: Sun Bum, Banana Boat, Hawaiian Tropic, Neutrogena, Edgewell, Johnson & Johnson, Beiersdorf, Elta MD, Tula, Cocokind, Suntique, CeraVe, Cetaphil, Yours Sunny Side Up, Kate Somerville.
This report, written by Olivia Guinaugh, a leading analyst in the Beauty and Personal Care sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
After taking a short-term hit in 2020 due to social distancing measures and travel restrictions, sunscreen and skin protection sales are heating back up, thanks to the widespread distribution of vaccines and consumers’ elevated focus on skin health. However, encouraging consumers to use sunscreen during colder months and indoors is still a constant challenge for sunscreen brands. Offering protection from not only the sun but also from blue light and pollution exposure could help combat occasional and seasonal usage trends, positioning sunscreen as an integral step in people’s daily routines. Further growth can also be driven by incorporating ingredients and benefits typically seen within the facial skincare space, helping brands earn a spot in engaged BPC consumers’ everyday skincare routines.
Olivia Guinaugh
Senior Beauty and Personal Care Analyst
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