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THE MARKET
- Snapshot: market size and forecast of suncare and skin protection products
- Report scope and market definition
- Suncare and the economic outlook: consumer sentiment remains depressed amid slowing job growth and higher prices
- Graph 1: consumer sentiment index, 2022-25
- Market drivers
- Suncare takes a hit from rising costs of total personal care routines
- Graph 2: value, average price and volume of MULO suncare and skin protection product sales, 2020-24
- New filter approval to bring new formulas to the market
- Aging population challenges a category still anchored to outdoor activity
- Graph 3: population, by age group, 1980-2055*
- Preference and availability of foreign sunscreens remains prevalent…
- …and is already shaping new marketing claims among domestic sunscreen
- Graph 4: suncare product launches with PA rating claims, 2020-25
- Market size and key players
- Market size and forecast of suncare and skin protection products
- Graph 5: total retail sales and forecast of suncare and skin protection products, at current prices, 2019-30
- US: total retail sales and forecast of suncare and skin protection products, at current prices, 2019-30
- US: total retail sales and forecast of suncare and skin protection products, at inflation-adjusted prices, 2019-30
- MULO sales of suncare and skin protection products, by leading companies, rolling weeks 2024 and 2025
- Graph 6: suncare and skin protection MULO sales change of leading companies and brands, 2024-25
- Graph 7: MULO suncare and skin protection share change of leading companies, 2024-25
- US: MULO sales of suncare and skin protection products, by leading companies and brands, rolling 52 weeks 2024 and 2025
- Keep an eye on Amazon as a key replenishment channel, beauty retailers + social as sources of discovery
- Graph 8: retail channels for sunscreen, by generation, 2025
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THE CONSUMER
- Sunscreen usage trends
- Headwinds come from shrinking sun protection repertoires
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APPENDIX
- Consumer research questions
- Consumer research methodology
- Forecast methodology
- Consumer bases: frequency of use
- US: value, average price and volume of MULO suncare and skin protection products sales, 2019-24
- US generation groups
- Terms and abbreviations
This Market Dynamics report features market data taken from Mintel’s US Suncare and Skin Protection Market Report 2026. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US suncare market. The full report is available to purchase here.
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