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- US Sustainability in Fashion Market Report 2024
US Sustainability in Fashion Market Report 2024
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Addressing sustainability is key for brands, retailers and the future of fashion. The fashion industry significantly impacts climate change: according to research, it contributes 2-8% of global greenhouse gas emissions and about 10% of annual carbon emissions. While upstream processes like materials and production account for most emissions, consumer habits also play a major role.
While 62% of adults say sustainability in fashion is important, their habits often tell a different story. Economic pressures like inflation have also made it harder to shop sustainably, with 53% agreeing that sustainable fashion is too expensive and 67% prioritizing budget first, many are turning to fast-fastion to save money. To counter this trend, fashion brands must highlight not only the societal benefits of sustainability but also emphasize quality, durability, and long-term savings.
In addition to cleaning up the supply chain, shifting toward circular business models is also essential. With consumers growing more interested in secondhand shopping, rentals, and repairs, brands have the chance to explore alternative revenue streams that are both profitable and sustainable. These changes can also boost long-term loyalty with consumers as they increasingly look to reduce the carbon footprint of their fashion choices.
As climate change accelerates the need for action, consumers are balancing affordability with sustainability, pushing the fashion industry to evolve its practices.
Brittany Steiger, Principal Analyst – Retail & eCommerce
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