This report examines sustainability in the retail industry, focusing on the consumer perspective. Perceptions and expectations are constantly evolving, and brands can meet challenges with data and analysis provided by this extensive report. Below, we’ve provided the key topics covered and handpicked insights from the report.
The much-anticipated Global Outlook on Sustainability: A Consumer Study 2024-25 is now available to order. Covering 10,000 respondents from 10 leading economies, this report gives insights and inspiration on how best to position and position and prioritise your brands’ products. Download your copy today. Download your copy today.
Consumers are becoming more aware of sustainability initiatives from brands, but price and quality remain the primary purchase factors. Younger consumers will increasingly drive demand for sustainable options in retail, but currently, consumers are not always willing to pay more, as younger generations more often are. For now, brands can tap into positivity around sustainability by showing how individual actions can make a difference.
As part of this report, Mintel sources consumer attitudes and preferences from surveys conducted. We provide some of the statistics this report offers here.
Returns are a significant problem for brands and retailers, making up a significant portion of waste and monetary loss. With some retailers implementing a return fee to help reduce the number of returns, other responses can be deployed. For instance, AI software can be utilised to provide tailored recommendations to customers based on their interests, fashion choices, and more.
For a complete view of the opportunities available to brands in the sustainability in retail space, buy the full report. Or, you can browse our library of sustainability reports.
A number of brands within the sustainability and retail space are analysed as part of this report, including H&M, Amazon, Patagonia, Archive, Happy Returns, ThredUp, Loop, InspireD’Signs, and more.
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Leading retail analyst Katie Hansen offers in-depth industry insight with this report.
Consumers want to shop more sustainably and expect brands to take the lead in procuring environmentally-friendly shopping options.
Katie Hansen
Senior Analyst, Retail & eCommerce
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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