This Report explores how US beauty and personal care consumers are redefining "clean" and "sustainable" beyond environmental claims, demanding products that deliver performance, safety and transparency.
This Report explores how US beauty and personal care consumers are redefining “clean” and “sustainable” beyond environmental claims, demanding products that deliver performance, safety and transparency. Today’s consumer expects efficacy and ethical production without compromising convenience or affordability. Generational differences are highlighted, with younger consumers placing higher value on transparency and brand ethics, while older generations focus more on product reliability.
Through definition-based questioning and segmentation, this Report breaks down consumer understanding of “clean” and “sustainable” categories, identifying varying levels of awareness and commitment. With an increasingly multi-layered approach, consumers demand products that align with their values and deliver proven results. Brands must adapt their strategies to address these evolving expectations all while contending with macro cost pressures and competing discretionary spending categories and educating and promoting awareness of sustainable living.
Mintel examines the ever-evolving BPC category, focusing on consumer purchasing habits, awareness and commitments related to "clean" and "sustainable" products.
Carson Kitzmiller, Senior Analyst, Beauty & Personal Care
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
