This report provides comprehensive and current information and analysis of the US sustainable consumer market including Sustainable Consumer market size, anticipated market forecast, relevant market segmentation, and industry trends for the Sustainable Consumer market in the US.
The attention and spotlight placed on the current climate crisis has only continued to intensify, emphasizing the need for more sustainable lifestyles and business practices worldwide. Despite this growing need, the majority of US consumers continue to demonstrate little engagement in adopting more sustainable behaviors. Consumers continue to struggle with the challenges of living a sustainable lifestyle, particularly a widespread lack of knowledge and understanding when it comes to sustainability concepts. Long-standing concepts such as the need for recycling and the consequences of wasting natural resources are top of mind among consumers; however, more abstract concepts such the impact of their carbon footprint or the need for regenerative agriculture fail to meaningfully resonate with consumers.
Despite a lack of personal commitment to sustainability, consumers want the brands they use to be sustainable and environmentally friendly. Brand claims such as recyclable packaging and packaging made from recycled materials resonate the most with consumers; brands need to find ways to make claims such as “carbon negative” and “carbon neutral” more tangible and relevant in consumers’ minds.
Read on to discover more about the Sustainable Consumer market, read our Corporate Social Responsibility in Retail – US – 2022, or take a look at our other Consumer research reports.
Brands include: Stop The Water While Using Me!, Toward, H&M, Swappie.
This report, written by Lisa Dubina, a leading analyst in the Culture and Identity sector, delivers in-depth commentary and analysis on consumer behavior and sustainability in the US to highlight current trends and add expert context to the numbers.
Despite a growing need for more sustainable behaviors, US consumers continue to be minimally engaged with living a sustainable lifestyle. Consumers perceive sustainable living to be challenging and often confusion. Brands need to work to better educate consumers on various sustainability concepts in hopes of bridging their knowledge gaps and making sustainable living a more attainable goals.
Lisa Dubina
Associate Director, Culture and Identity
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