Amid global uncertainty and economic pressures, half of consumers feel that technology helps support their overall wellness, reflecting a willingness to embrace technology as a solution when it comes to supporting everything from physical to emotional health.
How has tech impacted consumer wellness? How and why do consumers use tech for wellness? Answer these questions and more with this US-focused report. Below, we’ve summarized the core topics covered and provided key insights.
As the variety of tech-based solutions available to manage consumers’ daily health practices increases, it’s becoming clearer that tech is playing a pivotal role in wellness. With 50% of consumers agreeing that technological innovations support their overall wellness, this raises the question of whether this is a positive or negative change.
On one hand, over-reliance on tech can affect human connection. Alternatively, there’s potential for honing into a deeper understanding of health and wellness needs. Advancing further means enabling consumers to discover their own definition of wellness in the context of technology.
With the increasing number of wellness tech tools available to consumers, preferences come into play. Over two in five are looking for a wearable activity tracker or smartwatch when it comes to physical wellness. For mental wellbeing, apps for virtual therapy leads the desired wellness tech options. Whether enhancing physical or mental wellness, privacy becomes an important consideration, if not a hurdle for many—not to be overlooked.
While the use of online community groups peaks among those aged 25-34, interest in joining online communities is more evenly distributed. In fact, 18-24 year old consumers peak for interest at 40%. This is an indicator of the potential for future growth here.
Industry analyst Jason Praw delivers critical insights on tech in wellness with this in-depth report.
Consumers’ view of their wellbeing can feel disconnected from technology, but it is becoming vital to how they approach wellness.
Jason Praw
Head of Canadian Research
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