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- US Teen and Tween Gaming Consumer Report 2024
US Teen and Tween Gaming Consumer Report 2024
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Covering younger gamers aged 10-17, this report analyzes the gaming trends that drive engagement with this age group. With near-universal engagement with gaming, brands that understand the trends behind this age group’s participation will succeed in driving their future participation. Below, we’ve summarized the core topics analyzed and provided hand-selected findings from the full report.
It cannot be understated how important gaming has become. Half of teens and tweens play daily, and 88% watch or read about gaming in some form daily.
Younger gamers aged 10-11 are shaping genre trends. This demographic, which includes a significant number of Asian tweens, leans toward action/adventure titles. Young girls also show an affinity for this genre but are likely to age into open-world and Battle Royale games soon. Household size also influences genre participation with racing and fighting games showing popularity in households with siblings. Having someone to compete with on-screen is likely to shape this trend.
Most teens and tweens feel confident that their parents listen to them when it comes to picking a game title off the shelf. Clearly, kids play a significant role in deciding which games end up in the game rack at home. Seven in 10 also realise gaming is a pricey hobby, showing an awareness of the costs that their parents have to foot. This helps the success of games like Fortnite, a game parents may have already OK’d and therefore allowing for repeat in-game purchases.
The broad appeal of gaming makes it key for creative cross-industry collaborations. Tailoring messages for platforms popular among young US gamers, brands can, and should, effectively engage with this demographic. Choosing the right platform, however, will be pivotal for impactful outreach.
Buy the full report to explore this demographic’s gaming participation trends, and get ahead today.
Readers may also be interested in the US Gaming Trends Report 2024, or Live Service Gaming Market Report 2024.
This demographic’s gaming vocabulary emphasizes the importance of understanding their unique world.
With this insightful report, leading gaming analyst Brian Benway puts you in the shoes of teen and tween gamers. See the above vocab explainer to shed light on what is said below!
Don’t let your Skibidi gyatt pay the Fanum tax for weak Ohio rizz. You need a no cap rizzler with sigma Gen Z and Alpha battlepass drip, my brother.
Brian Benway
Senior Tech and Gaming Analyst
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