"Healthiness, convenience and value will continue to anchor tortillas and wraps. Recipe ideas, premium products and kid-friendly variants will support sales."
Richard Caines - Principal Analyst, Food & Drink Research
| Report Attributes | Details |
|---|---|
| Published Date | January 2026 |
| Data Range | 2019 – 2030 |
| Measurement Metrics | Revenue in US $ |
| Country Focus | United States of America (USA) |
| Consumer Data | 2,000 internet users aged 18+, November 2025 |
| Number of Pages | 45 |
| Market Segmentation | Flour Tortillas, Corn Tortillas, Hard Taco Shells, Sandwich Wraps, Flatbreads, Multigrain Tortillas, Low-Carb Tortillas, Gluten-Free Tortillas, and Flavored Tortillas. |
| Leading Companies | Gruma, Olé Mexican Foods, General Mills, Mission Foods, Guerrero, La Banderita, Tyson Foods, La Abuela Mexican Foods, Azteca Foods, Siete, Tatemada, Arya, L’Oven Fresh, and Primal Bakery. |
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