2024
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US Travel Booking Market Report 2024
2024-04-29T11:05:16+01:00
REPC7C3AF03_935F_4A43_B460_8D90EBC50066
3695
172698
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Report
en_GB
Travelers are back to booking trips closer to vacation time. Booking platforms must provide the most convenient, personalized and seamless experience that they can. Mike Gallinari, Senior Travel &…

US Travel Booking Market Report 2024

£ 3,695 (Excl.Tax)

Report Summary

The US travel booking market continues to challenge expectations, as consumer preferences evolve and shift to meet market trends. Below, we’ve provided the market definition, core topics analyzed, and hand-selected findings from the full report.

Market Definition

For the purposes of this Report, Mintel defines the travel booking market as revenues of travel agents and travel reservation services, including travel agencies, tour operators, convention and visitors’ bureaus and other travel arrangements/reservation services.

Core Topics Analyzed

  • US travel booking market size and forecasted industry growth.
  • How booking lead times have shifted as we move on from the pandemic.
  • Devices, platforms, and methods used to book most recent leisure travel.
  • Consumers’ desired features for a booking platform.
  • What aspects of a brick-and-mortar travel booking location make it viable.
  • Drivers of the travel booking market and how the economy is affecting booking decisions.
  • Revenue and online ad spending of major online travel agencies (OTAs).
  • How AI is affecting the booking landscape.
  • Brand strategies encouraging more search and booking within their ecosystem.
  • Opportunities where brands can increase revenue through customer service initiatives and personalization of messaging and services.

US Travel Booking Market Overview

The market is on an upward trajectory, with a focus on mobile booking, reward programs, and seamless booking experiences. Online travel agencies (OTAs) are investing heavily in marketing to stay competitive, and the industry is expected to continue growing in the coming years.

Travel Booking Consumer Analysis

Consumer trends indicate that travelers are returning to the habit of booking with shorter notice, favoring brands that can provide relevant information and execute bookings seamlessly. The demand for mobile booking is high, with almost two-thirds of bookers using mobile devices for their most recent leisure trip reservations in the last year, and 38% using a travel app. Additionally, over three-quarters of bookers are attracted to platforms that offer reward points, flexible calendars, and travel itineraries.

Buy the full report for a complete review of the travel booking market and consumer. You may also browse our travel market research.

Additional Features Included in Your Report

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  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
  • Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive library of market research reports.

Expert Analysis

Leading travel analyst Mike Gallinari delivers expert industry insights with this in-depth report.

Travelers are back to booking trips closer to vacation time. Booking platforms must provide the most convenient, personalized and seamless experience that they can.

Mike Gallinari, Travel & Leisure Analyst
Mike Gallinari
Senior Travel & Leisure Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Opportunities
  2. Market Dynamics

    • Market context
    • Market drivers
    • Graph 1: Consumer Price Index change from previous period, 2019-24
    • Market size and forecast
    • Market share and ad spending
  3. Consumer Insights

    • Consumer fast facts
    • Number and length of trips
    • Graph 2: number of nights of last leisure trip, 2019-24
    • Graph 3: number of nights of last leisure trip, by HHI, 2024
    • Graph 4: number of nights of last leisure trip, by work location, 2024
    • Booking lead times
    • Graph 5: booking lead times within one month, by travel vertical, 2022-24
    • Graph 6: booking lead times within one month, transportation and accommodation, by generation, 2022-24
    • Graph 7: booking lead times within one month, transportation and accommodation, by HHI, 2022-24
    • Graph 8: booking preference – booking sessions, by generation and by parental status, 2024
    • Booking platforms
    • Graph 9: platforms and devices used to book most recent trip – including NETs, 2019-24
    • Graph 10: device used to book most recent trip – NETs, 2019-24
    • Graph 11: platform and method used to book most recent trip – NETs, 2019-24
    • Graph 12: booking preference – multiple vs single platforms, by gender, 2024
    • Graph 13: platforms and devices used to book most recent trip – NETs, by generation, 2024
    • Graph 14: platform and method used to book most recent trip – NETs and credit card portal, by membership status and Millennials, 2024
    • Graph 15: device and method used to book most recent trip – NETs, by race and Hispanic origin, 2024
    • Graph 16: travel agent used to book most recent trip and interest in using a travel agent, by generation, 2024
    • Desired booking platform features
    • Graph 17: desired booking platform features, 2024
    • Graph 18: desired booking platform features – suggestions for sustainable travel options, by generation, 2024
    • Graph 19: desired booking platform features – flexible booking calendar and itinerary suggestions, by number of trips booked, 2024
    • Graph 20: desired booking platform features – suggestions, by race and Hispanic origin, 2024
    • Graph 21: attitudes toward research and booking, by race and Hispanic origin, 2024
    • In-person booking
    • Graph 22: motivations for visiting a brick-and-mortar travel agency, 2024
    • Graph 23: motivations for visiting a brick-and-mortar travel agency, by generation, 2024
    • Graph 24: motivations for visiting a brick-and-mortar travel agency, by age and HHI, 2024
    • Graph 25: booking preferences – research and responsibility, 2024
    • Graph 26: motivations for visiting a brick-and-mortar travel agency, by race and Hispanic origin, 2024
  4. Innovation and Marketing Trends

    • Launch activity and innovation
    • Marketing and advertising
    • Graph 27: OTA share of spend and impressions, 2023-24
    • Graph 28: Expedia share of spending and impressions, by platform, 2023-24
    • Graph 29: Booking Holdings share of spending and impressions, by platform, 2023-24
    • Graph 30: Tripadvisor share of spending and impressions, by platform, 2023-24
    • Trends and opportunities
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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