The US travel booking market continues to challenge expectations, as consumer preferences evolve and shift to meet market trends. Below, we’ve provided the market definition, core topics analyzed, and hand-selected findings from the full report.
For the purposes of this Report, Mintel defines the travel booking market as revenues of travel agents and travel reservation services, including travel agencies, tour operators, convention and visitors’ bureaus and other travel arrangements/reservation services.
The market is on an upward trajectory, with a focus on mobile booking, reward programs, and seamless booking experiences. Online travel agencies (OTAs) are investing heavily in marketing to stay competitive, and the industry is expected to continue growing in the coming years.
Travelers are returning to the habit of booking with shorter notice, favoring brands that can provide relevant information and execute bookings seamlessly. The demand for mobile booking is high, with almost two-thirds of bookers using mobile devices for their most recent leisure trip reservations in the last year, and 38% using a travel app. Additionally, over three-quarters of bookers are attracted to platforms that offer reward points, flexible calendars, and travel itineraries.
Buy the full report for a complete review of the travel booking market and consumer. You may also browse our travel market research.
Leading travel analyst Mike Gallinari delivers expert industry insights with this in-depth report.
Travelers are back to booking trips closer to vacation time. Booking platforms must provide the most convenient, personalized and seamless experience that they can.
Mike Gallinari
Senior Travel & Leisure Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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