"To make TLPs more vibrant, programs need to pivot from serving travelers to augmenting lifestyles while still keeping up with their need for responsive booking."
Mike Gallinari, Senior Travel & Leisure Analyst
Americans still desire travel, even against economic headwinds. To facilitate this dynamic, they demand that travel providers be able to accommodate their sometimes snap decisions with responsive booking services. Moreover, they turn to TLPs to help mitigate travel costs at a time when they’re modifying their trips to make their vacations happen.
Booking patterns are settling into one-month timeframes being the norm across sectors. As travelers book when they feel financially able to do so, they need booking services that can process their reservations quickly, particularly on mobile websites, which continue to solidify themselves as the preferred booking platform.
This sort of responsiveness is particularly important for TLP booking platforms, as members want to see these improve. Doing so would help strengthen the wavering image of loyalty programs, as 68% of members feel that such programs aren’t as valuable as they were in the past. Booking architecture isn’t the only thing to address though, as accrual and redemption options are in need of refreshing. In particular, members want to see TLPs pivot to being lifestyle programs; 67% want more partnerships with non-travel brands to increase the amount of everyday interaction they have with the program.
For the purposes of this Report, Mintel defines the travel booking market as revenues of travel agents and travel reservation services, including travel agencies, tour operators, convention and visitors’ bureaus and other travel arrangements/reservation services.
Per the US Census Bureau SAS (Service Annual Survey), travel arrangement and reservation services include travel agents, ticket offices/agencies, reservation systems, commissions/fees from airline seats (domestic and international), cruises, lodging, event tickets, packaged tours etc and commissions or fees from computerized reservation systems (subscription fees received for providing access to a computerized database and reservation system used by travel professionals and other subscribers to research, compare and plan travel itineraries; and to make associated travel, lodging and other reservations).
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
Pay via credit card or invoice (net 30 payment terms)
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
Focus on the data that matters most to you with a customisable databook available on our platform
Discount automatically applied in basket
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
