This report provides comprehensive and current information and analysis of the Asian cuisine flavors market including trending flavors in Asian cuisine, anticipated market forecast, relevant market segmentation, and industry trends for the Trending Asian Cuisine Flavors market in the US.
The majority of US consumers eat Asian cuisine; nearly half do so only on occasion, and just over a quarter do so regularly, indicating growth potential. There are two concurrent paths to growth for operators and brands: increase consumption frequency and diversify the cuisines, ingredients, and flavors available.
Over the course of the pandemic, a quarter of consumers improved their Asian cooking skills; however, limited availability of ingredients and a desire for greater eating adventures, along with cooking fatigue, will likely serve to boost restaurant traffic. Cooking-weary diners are returning to restaurants, but the economy threatens to keep spending in check overall. Operators and brands that can deliver on quality, value and adventure will best sustain consumer attention.
Chinese cuisine is by far the most widely eaten Asian cuisine and has near universal appeal. However, there is enough interest in emerging and regional options to warrant attention. Cuisines that are relative newcomers on the US dining scene have some catching up to do and will be bolstered by the growth of Asian populations in the US. A better understanding of the flavor and ingredient nuances of lesser-known dishes and products will help to encourage trial.
Rice and noodle main dishes are the most often eaten, but consumers’ shifting consumption habits warrant added focus on food types farther down on the preference list. Handheld sandwiches and buns will come back into favor as more people venture out of the home. There is also opportunity for mixing up dayparts to encourage broader Asian cuisine adoption, such as Asian-inspired breakfast sandwiches as well as desserts and beverages, which are ideal canvasses for flavor introduction.
Read on to discover this US Trending Asian Cuisine Flavors market report, read our Poultry – US – 2021 report, or take a look at our other Food and Foodservice Market research reports.
Brands include: Simple Truth Free From, Sweet Earth, LeeKum Kee, Wicked Foods, Metropolitan Market Butcher Shop, Asian Home Gourmet, Fly by Jing, Azadi Brewing Company, Kavi, Bubbleology, Evol Paleo, HelloFresh, Kevin’s Natural Foods, Tyson, Southern Grove, Krakatoa Hot Chips, Triton, Boulevard Beverage Co, The Fresh Market, Costco, Pamana, Bushwick Kitchen, India Tree, Le Sauce & Co, Wegmans Food, Sous Chef, Shirakiku, Tuscan Garden Restaurant, Amazon Kitchen, Azadi Brewing, Pulmuone.
This report, written by Amanda Topper, a leading analyst in the Food and Foodservice sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The long history of Chinese food in the US and its resulting ubiquity ensures its role as the most consumed Asian cuisine. Trends have come and gone, but there continues to be room for additional uptake of lesser-known types of Asian food including regional and emerging cuisines. Much of Asian cuisine is built on ingredients and flavors that are not part of mainstream use, highlighting opportunity for brands and operators to use familiar flavors and formats as a base to encourage trial of less-familiar flavors and ingredients.
Amanda Topper
Director, US Research
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