Consumer preferences are shifting towards unique and globally-inspired flavors, giving alcohol brands the go-ahead innovate. A notable 40% of consumers express enjoyment in experimenting with new and trending flavors, underscoring the industry’s potential for creative development.
Mintel’s alcoholic drinks market analysis finds that consumers in the US are more likely to gravitate toward familiar brands, flavors, and ingredients, making these elements a reliable foundation for exploration.
Classic staple flavors and ingredients continue to serve as a trusted refreshment choice. An opportunity exists for brands and operators to leverage familiar flavors as a gateway to introduce more unconventional options. Brands can further capitalize on this trend by offering sampling and promotional incentives that build consumer confidence and drive engagement.
RTD beverages remain popular for convenience, but potential tariffs could elevate costs, positioning them as premium items. Brands can adapt by offering both alcoholic and non-alcoholic options, addressing trends like sober curiosity with low-alcohol and innovative non-alcoholic alternatives to meet evolving consumer demands.
This report was written by Pooja Lal. Pooja is an Analyst for US Foodservice and Mintel Menu Insights. She has over 5 years of experience working in Sales and Consumer Insights with CPG companies on both the Retail and Foodservice segments of the business. Pooja earned her Bachelors of Commerce degree from Saint Mary’s University in Nova Scotia, Canada. She is based in New York.
Consumers are becoming more intentional with their drinking habits, putting amplified flavors and premium ingredients in the spotlight when they chose to indulge.
Pooja Lal
Research Analyst
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