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"Subtle innovation hits the sweet spot; approachable twists on classic dessert/confection flavors and formats serve as a bridge to more adventurous profiles."
Julia Mills - Food & Drink Analyst
Mintel’s US Trending Flavors and Ingredients in Desserts and Confections report analyses consumer attitudes, preferences and behaviors regarding desserts and confections in the United States. The report addresses market trends, insights into innovation strategies and how cultural diversity and digital influences are shaping flavor discovery and consumer engagement in the category.
Consumers are keen to explore new flavors and ingredients in desserts and confections, yet many may hesitate to push their comfort zone when finances are tight since indulgent treats are already a discretionary purchase. Over 40% of consumers say they enjoy classic desserts with a twist. This openness presents an opportunity to experiment within the category, though some new product developments and flavor innovations resonate better than others.
To overcome the hesitation around trying new products, desserts and confections need to strike a balance between familiarity and novelty. Introducing unexpected flavors or intriguing textures into beloved classics or timeless formats can inspire curiosity while offering the comfort of the familiar.
Flavor and ingredients should be considered holistically, as flavor alone isn’t enough to drive trial. Factors such as aroma, appearance and color, along with other sensory elements, all play a crucial role. These aspects are most effective when thoughtfully balanced and integrated to create a cohesive, appealing experience.
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
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We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
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