This report analyzes the US non-alcoholic (NA) beverage industry and consumer with a focus on trending flavors and ingredients. Find out what consumers think and feel when it comes to flavor/ingredient exploration in non-alcoholic beverages, and grow your insight strategy today.
Below, we’ve summarized the key topics analyzed in this report and provided handpicked insights from the full report document.
Non-alcoholic drinks’ ultimate function is flavor in 2024. This report finds that only half agree thirst quenching is the main motivation for drinking a non-alcoholic (NA) beverage and ultimately, flavor drives choice among consumers. This means that familiarity becomes a choice driver, especially as budgets remain tight.
With over a third of consumers agreeing that they like to have several drinks on hand at one time, brands have the opportunity to meet this demand with variety. Heightened engagement brings the potential for boredom, so brands should ensure flavors don’t become repetitive. A diverse range of purposeful beverages can continually engage consumers, who seek refreshment and energy on multiple fronts.
Find a complete analysis of US non-alcoholic beverage market opportunities in the full report. You may also want to browse our other ingredients and flavors market research.
Leading drinks industry analyst Michele Scott provides expert insights with this in-depth report.
Any ingredient, functionality, or other innovation must protect a drink’s flavor experience to deliver on value. While innovation in the non-alcoholic space is robust, keeping both brands and consumers on their toes, successful formulation allows for new tastes without too much mystery.
Michele Scott
Associate Director, US Research – Food and Drink
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