2022
9
US Trending Flavours and Ingredients in Non-Alcoholic Beverages Market Report 2022
2022-04-28T04:08:52+01:00
OX1101691
3695
150861
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Report
en_GB
“In recent years, the non-alcoholic beverage category has capitalized on consumers’ pandemic-driven cravings for comforting flavors and desire for functional ingredients. Now, record-breaking inflation and continued labor and supply challenges…

US Trending Flavours and Ingredients in Non-Alcoholic Beverages Market Report 2022

£ 3,695 (Excl.Tax)

Description

“In recent years, the non-alcoholic beverage category has capitalized on consumers’ pandemic-driven cravings for comforting flavors and desire for functional ingredients. Now, record-breaking inflation and continued labor and supply challenges threaten to stunt innovation and category growth. Successful flavor and ingredient innovation within non-alcoholic beverages will need to focus on layering hydration, enjoyment and/or function, which are the core pillars for usage. Combining these pillars into a single beverage will prompt consumer purchases by increasing the value-for-money appeal, which will be crucial as consumer spending power is slashed by inflation.”
Anna Fabbri, Flavor and Ingredient Trends Analyst

This Report discusses the following key topics:

 

  • Experience and interest in emerging flavors and ingredients within non-alcoholic beverages
  • Driving forces behind new flavor trial within non-alcoholic beverages
  • Behaviors and attitudes impacting non-alcoholic beverage selection
  • Flavors and attributes consumers look for in non-alcoholic beverages

Table of Contents

  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • Market context
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Total US sales of non-alcoholic beverages in millions, at current prices, 2019-21
      • Figure 2: Category outlook, 2022-27
    • Opportunities and challenges
    • Fuse in familiarity when it comes to new flavor trial
      • Figure 3: New flavor motivators, 2022
    • Focus on targeting men in functional beverage advertising
      • Figure 4: Attitudes toward non-alcoholic beverage flavors, by gender and age range, 2022
    • Non-parents value healthy attributes, parents value functional attributes
      • Figure 5: Non-alcoholic beverage attributes, by parental status, 2022
    • Generations seek different beverage bases when it comes to trying new flavors
      • Figure 6: New flavor trial interest by beverage type, by generation, 2022
  3. State of the Market

    • Carbonated soft drinks remain a top performer despite health trends
      • Figure 7: Total US sales of non-alcoholic beverages in millions, at current prices, 2019-21
    • Beverage brands are borrowing attributes from neighboring sub-categories
      • Figure 8: Beverage consumption, 2022
    • Consumption correlates to attributes
      • Figure 9: Beverage consumption, by generation, 2022
    • New routines spur retail innovation opportunities
      • Figure 10: Percent of non-alcoholic beverage new innovation*, by subcategory, 2017-21
  4. Market Factors

    • Inflation threatens to stunt innovation and impact imbibing
      • Figure 11: Consumer Price Index for all urban consumers (CPI-U): US city average, by detailed expenditure category, 2022
    • Shortages span across aluminum, people and plastic
    • The price isn’t right for sustainable packaging
  5. Product Development – Now – What’s Trending

    • Energy drinks get a makeover
      • Figure 12: Share of new product launches in energy drinks, by ingredient, rolling years, 2019-22
      • Figure 13: Energy drinks with natural flavors and coffee/tea extracts
    • Nostalgic, seasonal flavors hit shelves and menus
      • Figure 14: Select non-alcoholic beverage flavor growth by time period, 2018-21
      • Figure 15: Seasonal flavors within beverages
      • Figure 16: New product launches, nostalgic seasonal flavors within non-alcoholic beverages
    • Functional sodas
      • Figure 17: Attitudes toward non-alcoholic beverage flavors, by consumers who choose beverages as a way to treat themselves, 2022
      • Figure 18: Consumer sentiments toward the role of functional ingredients
      • Figure 19: Consumer sentiments toward functional beverages’ pricing
    • Sparkling water evolution
      • Figure 20: Share of US new product launches in water, by flavor, rolling years 2019-22
      • Figure 21: Caffeinated and flavored sparkling waters
  6. Product Development – Near – What to Watch For

    • Customize the carbonation level
      • Figure 22: Specified carbonation levels
    • Gear up for tea time
      • Figure 23: Menu innovation, tea
      • Figure 24: Share of US new product launches in non-alcoholic beverages, by flavor, rolling years 2019-22
      • Figure 25: New product launches, tea
    • Room for growth with concentrated beverage flavors
      • Figure 26: Customizability within non-alcoholic beverage concentrates
      • Figure 27: Reason for use of liquid/powdered enhancements, 2022
      • Figure 28: Flavor innovation within water enhancement
  7. Product Development – Next – What’s in the Pipeline

    • Cocktail-inspired flavors grow despite no and low ABV trends
      • Figure 29: Growth in alcoholic beverage types, percentage change, Q3 2018-Q3 2021
      • Figure 30: New product launches, non-alcoholic beverages with cocktail-inspired flavors
  8. Competitive Strategies/Market Opportunities

    • Soda brands can meet in the middle
      • Figure 31: United sodas of America
    • Water marketing targets the imperfect hydrator
      • Figure 32: Water and water enhancement advertisements
  9. The Consumer – Fast Facts

    • Highlight hydration within non-alcoholic beverages
    • Ditch diet connotations, focus on holistic wellness
    • Non-alcoholic beverages offer consumers an escape
  10. Consumer Segmentation

    • Segments
    • Factors
    • Who are they and what do they want?
  11. Attitudes toward Non-alcoholic Beverage Flavors

    • Put the “fun” in function
      • Figure 33: Attitudes toward non-alcoholic beverage flavors, 2022
    • Engage Gen Z and Millennials with proven functional benefits
      • Figure 34: Olipop ingredients website, 2022
      • Figure 35: Attitudes toward non-alcoholic beverage flavors, by gender and age range, 2022
    • Occasional Adventurers seek party flavors with healthful positioning; Tried and True consumers highlight the importance of classic flavor profiles
      • Figure 36: Attitudes toward non-alcoholic beverage flavors, by flavor segmentation, 2022
  12. New Flavor Motivators

    • Elevate familiar beverages with splashes of flavor
      • Figure 37: New flavor motivators, 2022
    • Younger generations treat themselves with non-alcoholic beverages
      • Figure 38: New flavor motivators, by generation, 2022
    • Deliver international flavors at affordable prices
      • Figure 39: New flavor motivators, by household income, 2022
      • Figure 40: Caribbean beverage menu innovation, Colada Shop (Washington, DC – Potomac, MD – Fairfax, VA)
      • Figure 41: Any consumption of international cuisines, percentage point change, 2021-22
    • Stir up playfulness to appeal to parents
      • Figure 42: New flavor motivators, by parental status, 2022
  13. Non-alcoholic Beverage Attributes

    • Consumers prioritize health-related attributes
      • Figure 43: Non-alcoholic beverage attributes, 2022
    • Fuel non-parents’ health ambitions
      • Figure 44: Non-alcoholic beverage attributes, by parental status, 2022
    • Mountaineers value moderation
      • Figure 45: Non-alcoholic beverage attributes, by region, 2022
      • Figure 46: Lightly sweetened beverage menu innovation, Coffeebar (multiple locations in Northern California, Nevada)
    • Target Millennial males with energy boost, no/low sugar with female Baby Boomers
      • Figure 47: Non-alcoholic beverage attributes, by generation and gender, 2022
      • Figure 48: Non-alcoholic beverage attributes, by generation, 2022
  14. New Flavor Trial Interest by Beverage Type

    • Shake up mature beverage sub-categories with flavor fusions
      • Figure 49: New flavor trial interest, by beverage type, 2022
      • Figure 50: Experience with flavors, 2021-22
    • Fuse new flavor into functional beverages to appeal to men
      • Figure 51: New flavor trial interest by beverage type, by gender, 2022
    • Younger consumers seek beverages with a bright appearance and bold brand ethos
      • Figure 52: New flavor trial interest by beverage type, by generation, 2022
  15. Experience with and Interest in Flavors and Ingredients

    • Fruity flavors, but at what cost?
      • Figure 53: Experience and interest in flavors and ingredients, 2022
      • Figure 54: Experience and interest in flavors and ingredients, 2022
    • Catch consumers’ attention with color-changing craft beverages
    • Millennials and Gen X consumers drive new flavor and ingredient interest
      • Figure 55: Experience and interest in flavors and ingredients, by generation, 2022
    • Add adventurous flavors to sparkling water to spark consumer interest
      • Figure 56: Interest in flavors and ingredients by new flavor trial interest, by beverage, 2022
    • Take consumers to the tropics with non-alcoholic beverage flavors
      • Figure 57: Interest in flavors and ingredients by non-alcoholic beverage attributes, 2022
  16. Appendix – Data Sources and Abbreviations

    • Data sources
    • Sales data
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
    • Terms
  17. Appendix – Consumer Segmentation Methodology

    • Flavor and ingredient segmentation methodology

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