Just over one-third of consumers consider trying new non-alcoholic beverage flavors exciting, an opportunity to explore what consumer are really looking for.
Just over one-third of consumers consider trying new non-alcoholic beverage flavors exciting, an opportunity to explore what consumer are really looking for. Consumers are influenced by a mix of factors, including natural ingredients, attractive packaging, and innovative LTO and seasonal flavors. Fruit-flavored beverages remain a staple due to their refreshing and versatile appeal, allowing for bold innovations such as pairing tart or spicy elements with familiar favorites. Hydration remains the top motivation for consumption, presenting opportunities to enhance associations with specific occasions like meals, relaxation, and social settings.
Packaging also plays a critical role, offering variety packs, single-serve options, and clear functional benefits that resonate across diverse consumer groups. Multi-sensory experiences, incorporating flavor, aroma, texture, and visual appeal, are another avenue for brands to elevate their offerings. By targeting specific times of day, creating seasonal options, or guiding consumers with subtle suggestions, brands can expand use cases and meet evolving demands effectively.
Taste and hydration remain the foundation and center of value for consumers. As the non-alcoholic beverage space continues to innovate, consider flavors and functionality that genuinely enhance an experience
Sydney Riebe, Analyst – US Food and Drink
Non-alcoholic beverages is inclusive of any beverage formulated without alcohol. This includes CSDs, sports drinks, energy drinks, water and sparkling water, coffee, tea and other similar products.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
