"Value-added proteins are about meeting consumer demands. A brands' ability to shape-shift the positioning of their products can keep versatile and included in more routines."
Adriana Chychula - Food, Drink & Nutrition Analyst
More consumers are cooking at home, and value-added proteins support them in cooking from scratch, and help them maintain their habits.
Because cooking from scratch all the time is nearly impossible for most consumers, they use convenience-enhanced protein options.
However, rising health consciousness causes some consumers to cut back. However, there are ways to boost perceptions and support wellness ideals outside of product formulations. Where flavor and ingredient innovation is concerned, thinking outside the category and tapping into familiar favorites offers endless potential.
Key Topics Analysed in this Report
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