US Trending Flavors and Ingredients in Protein Market Report 2024
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Limiting products' perceived tradeoffs relative to homemade can deepen engagement among consumers already sold on the convenience and quality they bring to the table. Adriana Chychula, Analyst - Food,…

US Trending Flavors and Ingredients in Protein Market Report 2024

£ 3,695 (Excl.Tax)

Report Summary

Know what consumers want from protein flavors and ingredients in the US with this report. Prepare your brand for what’s now and what’s next in protein flavors and ingredient innovation and get ahead today. Below, we’ve summarized the core topics analyzed and hand-selected findings from the report.

Core Topics Analyzed

  • Protein consumption and format purchase.
  • Value-added protein purchase frequency.
  • External factors impacting the market.
  • Typical preparation/flavor applications.
  • Attitudes toward pre-seasoned proteins.
  • Brand activity and innovation.

US Protein Flavor and Ingredient Trends

  • Flavor innovation appeals to younger consumers: Younger consumers, particularly Gen Z and Millennials, are open to flavor innovation, especially when it comes to unfamiliar culturally sourced flavorings. Brands can attract these consumers by offering global inspirations that align with their desire for convenience and flavor variety.
  • Familiar flavors with a twist attract a broad audience: Classic flavors like garlic and barbecue continue to be popular among consumers. Yet, there is an opportunity to reinvigorate these familiar tastes with regional notes or “new” combinations. A significant percentage of consumers agree that regional flavors make them more likely to purchase.
  • Health perceptions influence purchase decisions: Consumers view value-added proteins, such as pre-seasoned or pre-marinated options, as not as healthy as homemade proteins. Brands can address this skepticism by aligning value-added protein products with freshness, minimizing processing perceptions, and using more “natural” ingredients to improve consumer engagement. Transparency and education about the ingredients and production methods can also help bridge the disconnect between consumers and the food system.

Buy the full report for a complete review of protein flavor and ingredient trends in the US.

Readers may also be interested in US Protein and Protein Alternatives Market Report 2024.

Report Scope

Mintel uses the following categories to define proteins:

  • Red meat products (eg pork, beef).
  • Poultry products.
  • Fish and seafood products.
  • Meat substitutes and alternatives.

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Expert Analysis

Leading food and drink analyst Adriana Chychula delivers expert industry insights with this in-depth report.

Limiting products’ perceived tradeoffs relative to homemade can deepen engagement among consumers already sold on the convenience and quality they bring to the table.

Adriana Chychula, Food, Drink, and Nutrition Analyst
Adriana Chychula
Analyst, Food, Drink & Nutrition

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

  2. Market Dynamics

    • State of the market
    • Graph 1: protein consumption over last six months, 2024
    • Graph 2: protein consumption over last six months, 2022-24
    • Graph 3: value-added protein purchase frequency, 2024
    • Graph 4: value-added protein purchase frequency, by generation, 2024
    • Market drivers
    • Graph 5: Consumer Price Index for all urban consumers, by detailed expenditure category, unadjusted percentage change, 2023-24
  3. Consumer Insights

    • Consumer fast facts
    • Protein format purchase
    • Graph 6: protein format purchase, NET, any purchase, 2024
    • Graph 7: protein format purchase, by generation, NET – any purchase, 2024
    • Graph 8: protein format purchase, by financial health, NET – any purchase, 2024
    • Typical preparation/flavor applications
    • Graph 9: typical preparation/flavor applications, 2024
    • Graph 10: typical preparation/flavor applications, by generation, 2024
    • Graph 11: typical preparation/flavor applications, by value-added protein purchase frequency, 2024
    • Attitudes and behaviors toward flavored proteins
    • Graph 12: attitudes toward pre-seasoned proteins, 2024
    • Graph 13: attitudes toward pre-seasoned proteins, by purchase frequency, 2024
    • Graph 14: attitudes toward pre-seasoned proteins, by generation, 2024
    • Flavor interest and experience
    • Graph 15: ranked flavor interest, 2024
    • Graph 16: flavor experience and interest, 2024
    • Graph 17: flavor experience and interest, by generation, 2024
    • Graph 18: flavor experience and interest, 2024
    • Graph 19: flavor interest and experience, by generation, 2024
  4. Innovation and Marketing Trends

    • Launch activity and innovation
    • Opportunities
    • Graph 20: factors that make an animal-based protein healthy, 2024
    • Graph 21: attitudes toward protein, by dietary preferences, 2024
    • Product development: what’s now
    • Product development: what’s near
    • Product development: what’s next
  5. Appendix

    • Graph 22: protein consumption, by dietary preferences, 2024

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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