Key issues covered in this Report
Nearly half of consumers currently purchase value added proteins, primarily to save time, demonstrating the power of convenience enhanced by exciting tastes.
Pooja Lal, Research Analyst
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The hot and cold cereal market remains a mature but steady category, shaped by fluctuating consumer behavior driven by economic uncertainty, shifting health priorities, and evolving eating habits....
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Mealtime variety that revolves around lunchmeats and deli meats as a constant can become the ultimate comfort as consumers navigate feeding themselves and their families amid rapidly shifting...
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Sales growth in the overall prepared category has largely stalled in the past two years amid financial uncertainty and cautious consumer spending. Refrigerated meals and sides remain a...
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98% of consumers consume some type of bread, making it a key component of grocery baskets. It prevails as an at-home solution during times of tightened budgets, and...
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Social media is deeply integrated into consumer habits, with nearly 90% of US users reporting daily activity. The top used social media apps are also the ones consumers...
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The market for gum, mints and breath fresheners in the US remains stable despite economic fluctuations, with consumers viewing these products as affordable, regular purchases. While price sensitivity...
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