2024
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US Trending Flavors and Ingredients in Salty Snacks Market Report 2024
2024-02-12T16:02:21+00:00
REP5DDD3494_A949_41DA_A0E5_53E07E5A545F
3695
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Report
en_GB
As the purpose of snacking continues to evolve, flavor remains the central motivator. Innovation that pairs flavor with function can extend occasions even further. Sydney Riebe, Analyst - US…

US Trending Flavors and Ingredients in Salty Snacks Market Report 2024

£ 3,695 (Excl.Tax)

Description

Stay ahead of the curve and future-proof your business with Mintel’s US Trending Flavors and Ingredients in Salty Snacks Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest market research, flavor trends for snacks and consumer behaviors affecting your business. Get a 360° view of the US salty snack market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analyzed in the full report and summarized the core topics.

Topics Analyzed in this Report

  • Consumers’ associations with indulgent and satisfying snacks.
  • Experience with and interest in flavors and ingredients in salty snacks
  • Consumers’ behaviors and attitudes in the US salty snacks market.
  • Flavor and ingredient product development in the US salty snacks market.

US Salty Snacks Market Outlook

While sales in the US salty snack market have been largely dependent on inflation, consumption continues to rise, especially among younger consumers. Extended occasions, such as those that carry over into mealtimes, signal that the purpose of snacking is evolving.

  • US Snacking trends: One-quarter of consumers agree that snacks and meals are interchangeable. 

Trending Flavors in Snacks: Key Takeaways

Flavor leads the way in indulgent occasions

Flavor is what makes a snack feel indulgent to consumers. With taste at the forefront, brands who want to participate in indulgent occasions can do so with straight flavor, collaborative efforts and even pairing suggestions to elevate more basic snacks.

  • Trending flavors in snacks: 52% of consumers associate sweet and savory flavor combinations with indulgence.

Potential of Better for You Snacking

Snacks as a treat and healthy do not have to be mutually exclusive. As better for you snacking becomes more holistic, nutritionally sound snacks can satisfy flavor cravings through basic satiety like protein rich cheese.

  • Flavor trends in snacks: 25% of US snackers say they are satisfied when their snacks have healthy ingredients.

Purchase our US Trending Flavors and Ingredients in Salty Snacks Report to receive a five-year forecast, consumer behavior analysis, and recommendations for market opportunities. Readers of this report may also be interested in our US Better for You Snacking Report 2024, or our range of Snacks Market Research.

Brands Featured in the Full Report

Pringles, Siete, Dorito, Cape Cod, Signature Select, Busseto, Field Trip, Lay’s, Blue Diamond, Moku.

Additional Features Included with Your Purchase

  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
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Expert Insights from a Food and Drink Analyst

This report, written by Sydney Riebe, a leading research analyst, delivers in-depth commentary and analysis to highlight flavor trends for snacks and add expert context to the numbers.

As the purpose of snacking continues to evolve, flavor remains the central motivator. Innovation that pairs flavor with function can extend occasions even further.

Sydney Riebe - Mintel Research Analyst

Sydney Riebe
Food and Drink

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

  2. Consumer Insights

    • Consumer fast facts
    • Interest in snack flavor preparation
    • Graph 1: interest in snack flavor preparation, 2021-23
    • Graph 2: interest in preparation method inspired snack flavors, by generation, 2023
    • Indulgent snack associations
    • Graph 3: indulgent snack associations, 2023
    • Satisfying snack associations
    • Graph 4: satisfying snack associations, 2023
    • Experience with and interest in flavors and ingredients in salty snacks
    • Graph 5: experience with and interest in flavors and ingredients in salty snacks, 2023
    • Graph 6: experience with and interest in flavors and ingredients in salty snacks, 2023
    • Graph 7: Gen Z experience and interest in international snack flavors – NET – any interest, 2023
    • Salty snacks behaviors and attitudes
    • Graph 8: salty snacks attitudes, 2023
    • Graph 9: salty snacks attitudes, by generation, 2023
    • Graph 10: salty snacks attitudes, 2023
    • Graph 11: salty snacks attitudes, by generation, 2023
  3. Competitive Strategies

    • Marketing and advertising
    • Opportunities
    • Graph 12: frequency of food behaviors, 2023
    • Graph 13: interest in salty snack innovation, by generation, 2023
    • Product development – Now – What’s trending
    • Graph 14: textures of salty snacks, 2021-23
    • Product development – Near – What to watch for
    • Product development – Next – What’s in the pipeline
  4. The Market

    • Market context
    • State of the market
    • Graph 15: total US retail sales and forecast of snacks, by segment, at current prices, 2021-23
    • Graph 16: changes in salty snack consumption, by gender, generation and financial situation, 2023
    • Market drivers
    • Graph 17: reasons for snacking less, 2023
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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