"Expanded snacking occasions require flavors and ingredients to fill a variety of consumer needs, with opportunity to innovate across a spectrum of cravings, from nutritious to indulgent."
Sydney Riebe - US Food and Drink Analyst
Mintel’s snacks market research finds a surge in consumer interest in novel and adventurous flavors. However these innovative flavors need to be balanced with the classics, as familiarity remains a strong driver for consumer.
While almost half of US consumers agree that snacking is primarily about indulgence compared to less than a fifth who focus on nutrition, this doesn’t mean the two are mutually exclusive. Only around four in ten of shoppers stick to the same snack flavors, highlighting an openness to variety if the right balance is achieved.
But familiarity remains important, with old favorites like nacho cheese and pizza flavors maintaining their popularity. However, innovation within spicy and umami-forward profiles is sparking interest among adventurous consumers. Emerging flavors such as hatch chili, miso, and gochujang are enticing shoppers to experiment and explore new snacking options, also highlighting interest in global cuisine flavors.
The importance of crafting snack options that blend familiar and innovative flavors while aligning taste with nutritional and ingredient transparency is paramount. Combined with strong, appealing flavor descriptions, brands can cater to both curiosity and comfort, ensuring their products resonate with a broad audience.
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We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
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There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
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Mintel gives us all that. It’s a great brand and one that is trusted by clients.
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