This report provides comprehensive and current information and analysis of the US Trending Flavors and Ingredients in Snacks market including US Trending Flavors and Ingredients in Snacks market size, anticipated market forecast, relevant market segmentation, flavor trends for snacks, and snacks trends in the US.
Altered routines and increased time at home, driven by the pandemic, have contributed to a continued boost in 2021 snack sales. Looking ahead, snack brands will be challenged to maintain engagement in an increasingly crowded and competitive category. This reflects the need for purposeful flavor and ingredient innovation in order to stand out.
While many gravitate toward the sense of comfort and familiarity that snacks provide, consumers have intentions to reestablish healthy habits as they settle into their “next normal.” Almost three in five (58%) moms are seeking more snacks with functional benefits, and these parents’ snack purchases will help shape the initial snack consumption patterns of the rising generation. Brands should focus on BFY snack innovations, while keeping in mind that flavor trumps all when it comes to snacks.
Gen Z and Millennial consumers are leading the interest for snack flavors influenced by international cuisine. The majority of consumers still gravitate toward familiar international classics, like Mexican and Italian; however, Gen Z overindexes in their curiosity of emerging cuisines, like Indian and African. As this diverse consumer group matures and their spending power increases, brands should focus on infusing international and regional flavors into snack foods to differentiate and convey authenticity.
Read on to discover more about the US Trending Flavors and Ingredients in Snacks consumer market, read our Trending Flavors and Ingredients in Protein – US – 2021, or take a look at our other Food and Foodservice research reports.
Brands include: Real Food, Rhythm, Simply Nature, Sprouts, Jackson’s, LesserEvil, Biena, Field Trip, Nuttee Bean Co. , Pringles, Kalahari Biltong, Mitica, Shoprite Bowl & Basket, Hillshire Snacking, Irvins, Craize, Good & Gather, Specialty Selected, Volpi Snacks, SlimFast Keto, Wholesome Pantry, The Snack Brigade, Cabo Chips, Calbee Takoyaki Ball, Ayoba, The Chaat Company, Kolkeya Pride, Food Should Taste Good, Vegan Rob’s, Snacklins, Farmhouse Culture, Sun Tropics, Nabisco, Food with Purpose, Real Food from the Ground Up, The Good Crisp Company.
This report, written by Anna Fabbri, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis on snacks food trends in the US to highlight current trends and add expert context to the numbers.
Shifted routines and added daily stresses brought on by the pandemic caused many to seek snacks as a source of comfort, resulting in boosted sales in recent years. To maintain momentum, brands will need to keep ties to the familiar, while also addressing consumer shifts surrounding reemerging health priorities, interest in ethical claims and cravings for adventure.
Anna Fabbri
Flavor and Ingredient Trends Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 3,695
Consumers don't have consensus on the definitions of a snack, with only 60% agreeing that snacks are foods eaten between meals. Consumer attitudes and behaviors offer guidance to...
Find out more£ 3,695
Chips remain a snacking staple, but there is potential to spice up flavors, formats, and creative use ideas to keep the category from getting stale. Julia Mills, Analyst -...
Find out more£ 3,695
While 44% of consumers agree that snacking is primarily about indulgence compared to 18% who focus on nutrition, this doesn’t mean the two are mutually exclusive. Only 38%...
Find out more£ 3,695 – £ 9,850
Salty snack sales growth slowed in 2024, but consumption remains universal at 95% of adults, and the large and diverse category holds ample opportunity across all segments. Craving...
Find out more£ 3,695
Cultural, dietary and lifestyle factors shape snacking behavior among Hispanic consumers in distinct ways. Compared to the general population, Hispanics are less-frequent snackers. In fact, 51% of Hispanic...
Find out more£ 3,695
Bars are a pantry staple, with 80% of US consumers reporting a purchase within the past three months. Leading the charge are Gen Z, Millennials, and parents, who...
Find out more
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
