Spices and seasonings have near universal utilization, with 98% of consumers citing use. More than half of consumers are motivated to try new flavors and ingredients in spices and seasonings if a recipe calls for it, and positive consumer attitudes toward cooking and interest in continued education in the kitchen presents ongoing opportunities to help consumers explore.
Spices and seasonings have near universal utilization, with 98% of consumers citing use. More than half of consumers are motivated to try new flavors and ingredients in spices and seasonings if a recipe calls for it, and positive consumer attitudes toward cooking and interest in continued education in the kitchen presents ongoing opportunities to help consumers explore. As economic uncertainty persists, spices and seasonings provide a cost-effective way to enhance meals, with 56% of consumers in agreement that spices and seasonings are an affordable way to elevate a meal’s flavor at home, something that may be threatened by looming tariffs.
Younger consumers show a keen interest in global flavors and innovative seasonings, influenced heavily by social media and foodservice trends. Positive experience and interest in first time trial is highest among Gen Z across emerging flavors like harissa and za’atar to more-mainstream flavors like curry and mushroom. Regional and global exploration continues to drive the category forward.
Consumers rely on spices and seasonings to elevate the flavor of meals, explore regional and international cuisine types and trial new recipes.
Sydney Riebe, Analyst – US Food and Drink
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