As LGBTQ+ communities contend with financial uncertainty, strained mental wellbeing and mounting legislative attacks, consumers need more than simply inclusivity exercises from brand allies. LGBTQ+ people and their loved ones fear for the future of LGBTQ+ acceptance and rights in the US. They need and expect brand allies to take actionable steps to support and advocate for LGBTQ+ people’s rights and safety; yet in the past year they’ve been disappointed by the lack of action from brands that regularly vie for LGBTQ+ consumer spend.
Lisa Dubina
Associate Director – Culture & Identity
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